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Addison Duvall (73 Posts)

About: Addison Duvall is the author of Food Identities, a blog that explores the crossroads of food, design, art, and culture. She’s written some things, designed other things, and eaten a whole lot of food.
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When Bad Jobs Happen To Good Designers: How To Market Your Way Out Of Mediocrity

We’ve all heard the saying “a designer is only as good as his/her clients.” Some designers, regardless of skill level or experience, seem to always have the most interesting assignments that are creative, challenging, and highly paid, while others, who may have more experience, technical skill, or talent, get stuck working for peanuts on unfulfilling, low-level work. Why is that?…

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What’s Your USP (Unique Selling Point)?

Let me start off by asking you a question. How many of you have switched toothpaste brands over the course of your lives? How about deodorant, shampoo, or motor oil for your car? Have you ever thought about what makes one brand of these items different, or better, than the others? What is it about “your” particular brands that draws…

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Three Steps To Avoiding the Wrong Clients

Once they’re out of design school and battling it out in the real world, designers can find themselves in a pretty crappy predicament. Maybe your teachers warned you to be as discerning as possible when taking on new clients (or maybe they told you the opposite, but you knew it was BS), but reality is often a rude awakening from…

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What Bad Designers Know That You Don’t

Ever feel like you’re getting passed over constantly for new and exciting work by other designers who aren’t quite as, well, good as you are? Don’t worry, you’re not alone – and you’re not a bitter jerk for having those thoughts. It’s something that most designers will face at some point in their career, especially as they improve their skills…

6 Essential Design Lessons From Sushi

Sushi has been popular in the Western world since the 1970s, when it was introduced to diners in the U.S. You probably have a strong opinion about it – either you love it and are always looking for ‘the best’ sushi in your neighborhood, or you absolutely hate it and can’t understand how anyone could go near it, much less…

Four Design Lessons From Shopping Carts

You see them every time you go to the supermarket. Chances are, you’ve used one recently. Shopping carts have been a matter of course for supermarkets, grocery stores, and many retail outlets for decades, but did you know that Sylvan Goldman, their inventor, struggled with some of the exact same problems you yourself face as a designer? Today we’re going…

The Secrets Of Successful Food Packaging Design

We all see it every day. That box, that wrapper, those bottles, jars, and cans. Food packaging is something that permeates our lives, and yet most people don’t ever stop to consider how it actually affects the decisions we make when we purchase our food. From the moment you make a selection in the store to the moment you get…