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Addison Duvall (92 Posts)

About: Addison Duvall is the author of Food Identities, a blog that explores the crossroads of food, design, art, and culture. She’s written some things, designed other things, and eaten a whole lot of food.
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Getting Them Below the Fold

In this article we’ll go over what you’re really supposed to be doing as a designer, and just what role your designs play in your client’s sales funnel, and ultimately helping them get their customers ‘below the fold’. Many designers…