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Arijit Banerjee (1 Posts)

About: Arijit Banerjee is a UI & UX Enthusiast. Although a power systems engineer by education, he has always found himself to be inclined towards the world of UX. He has been associated with several firms as a UI/UX Design Intern and has helped define experiences across a wide range of products. Apart from that, he's an avid user of American Crew products, a dog lover, and an out and out foodie with decent culinary skills. You can visit his website or get in touch with him on LinkedIn.
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Busting the UI=UX myth

Identifying user goals and helping them accomplish those goals through your product – that’s the key objective of all organizations that build digital products. There are various elements that influence the usability, desirability and reliability…