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Blake Sanders (1 Posts)

About: Blake Sanders is a writer for Maxymiser and an expert on multivariate testing. Blake enjoys discussing various topics on increasing website conversions.

Using Multivariate Testing to Increase Website Conversion

These days, it’s not about how much traffic you can drive to your website but how many visitors you actually turn into customers. Effective website testing, namely through multivariate testing, can help increase site performance and conversions. With multivariate testing, you experiment with a variety of options for one design element in determining the winning combination. Dramatic increases can be…