Google Analytics can be an incredibly powerful tool for optimising your site’s user experience. Here are my top tips for harnessing its full potential. 1. Always have a goal Google Analytics has continually evolved since it was originally released, and now offers a mind-boggling amount of information about your site visitors. This is a double-edged sword though, as one of…
Chris Myhill (1 Posts)
About: Chris Myhill is the lead UX designer at Architect, a digital agency based in London. He uses all kinds of UX-related wizardry to help his clients make better, more profitable websites. Chris likes data, sharpies, coffee, post-its and prototypes. You can find his rantings on justuxdesign.com.