Author: Christopher Jackson

About: Christopher Jackson is a freelance editor at DesignCrowd.co.uk, where he writes about graphic design and web design trends.

Christopher Jackson's Articles (1)

Why Logos With Hidden Meanings Work So Well

September 5, 20125 Comments

Topics]LogoAuthor]Christopher Jackson

Logos are designed to do three primary things: to represent a company’s brand; to be iconic and recognisable; and to engage the audience to create an emotional response. This last one is arguably the trickiest to get right. One way that clever designers have engaged their audience is to create logos with hidden or layered meanings, subtly or not-so-subtly building a dynamic logo with which people can connect. Here’s a…