Author Archives

Darren G (5 Posts)

About: Darren is passionate about psychology and how it applies to web design & development. His current project is FinderMind.com, concentrating on providing the most useful advice for finding anyone.
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Why Is This Here? Why You See Weird Prices Online

Pricing isn’t an art anymore. It’s a science with some well-documented and researched principles on how people think and compare when offered multiple options. Here’s the good news: although pricing has become a science, it certainly isn’t rocket science! It’s actually quite easy to learn. And one of the most important principles to help you learn pricing is learning about…

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What Marketing Can Teach Us about UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers can better interact with their prospects. Now imagine we think about UX in the same way: the key to a successful product is creating a solution (a better way to…

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Does the Web Design Work?

The ultimate goal of web design is to change a certain behavior. An important thing before we get started: What I’m talking about here is web design for commercial purposes, not for personal projects or pleasure. Otherwise the above quote won’t hold true. What I argue, however, is that when designing for the web for commercial purposes, like a project…