Pricing isn’t an art anymore. It’s a science with some well-documented and researched principles on how people think and compare when offered multiple options. Here’s the good news: although pricing has become a science, it…
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Darren G (5 Posts)
Why Best Practices in Conversion Rate Optimization Aren’t Always Best
Intuition: it’s really a wonderful thing. Sometimes it can ‘show us the way’ and will lead us to make the right decisions. But sometimes, it’s so flawed that we wonder how we could ever have…
Getting Smarter: How Changing Your Mindset Can Help Your Web Design Goals
Imagine you had a child who just finished learning addition and subtraction. You gave him a math task at home to test his skills and he solved the task successfully! “Wow, you must be really…
What Marketing Can Teach Us about UX
The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers can better interact with their…
Does the Web Design Work?
The ultimate goal of web design is to change a certain behavior. An important thing before we get started: What I’m talking about here is web design for commercial purposes, not for personal projects or…
