Author Archives

Jason Colantuoni (1 Posts)

About: Jason Colantuoni is an Internet entrepreneur and the founder of www.SEOette.com. When not in front of a computer you can guarantee he is off watching a movie or sporting event.

15 Questions You Should Ask When A/B Testing a Site

What is A/B testing? In short, it’s a controlled sample VS another controlled sample with a single variation, which is then shown to dozens, hundreds, or even thousands of times depending on how much traffic your website receives. A/B testing allows you to test changes in order to increase sales, decrease bounce rate, and a variety of other options depending…