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Neil Wright (1 Posts)

About: Neil is a design and branding enthusiast based in the UK. He currently works for a leading print/design agency and has a love for Apple design.

Why iOS7 Does and Doesn’t Reflect Apple’s Core Brand

A few months ago, Apple released their long-awaited iOS7 update to users around the world. It was the single biggest visual update to iOS since the release of the original iPhone in 2007 and as you may already know, a lot of people aren’t too happy with the redesign. Apple has been subjected to fierce competition in the smartphone market…