Author Archives

Rob Toledo (6 Posts)

About: Rob Toledo is a designer, dog lover, and wannabe deep thinker. He works in Seattle where he enjoys a good flannel on a cloudy day. He can be reached on Twitter @stentontoledo.
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Abstract or Realistic – Which Web Design Style Do You Use?

The question of what a website’s style should embody is a frustrating one for many designers, because, of course, everyone wants to capture the essence of the company/product in the clearest and most appealing manner possible. But with so many tools, resources, and style inspirations available online, designers often suffer from an excess of options. So, how should you begin…

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Designing a Website Around Your Products

Branded website design is ultimately centered around two things: product and audience. Meaning, the site’s design needs to effectively showcase products in a way that will resonate with the target audience. Once a designer identifies where a brand’s product and audience meet, the visual problem-solving process becomes streamlined and simplified, and the site’s design becomes clear, focused, and targeted. Below…

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The Remote Designer – Jumping into the Cloud

Freelance work can be one of the most liberating work, especially when moving from agency or in-house, you will ever undertake in your career. And while it has plenty of benefits, especially when developing a career, it has no shortage of it’s own challenges. The ability to set your own schedule and work when/where you want is liberating, but it…

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Pixels of Fury: Seattle

A traveling competition of graphic designers, AIGA and Shutterstock created Pixels of Fury to challenge regional artists to face off in a two round competition with only one person being crowned local Pixels of Fury champion. With six local designers nominated by the local AIGA chapter, on the 15th of November, they enter round one with limited direction; only requested…

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The Art of Going Freelance

If you’re looking for more creative freedom, control of your time, and a good excuse to avoid working from a cubicle ever again, becoming a freelance designer is a smart move. But before you make the big leap, there are a number of less creative factors to consider — those back-end business functions normally taken care of by salespeople, marketers,…