When it comes to advertising, what’s being said can be a bit less important than how it’s said. In no case is this more true than in the case of typography based advertisements, which are common in print advertising and gaining popularity even in television and other video mediums. Typography can do everything from adding meaning to drawing attention, and using it right can mean the difference between mediocrity and stardom in the world of advertising. The post below takes [...]

Inspiration is very importation for visual designers. You get new ideas, your style can get shaped and influenced, and you cab become energized and increasingly more passionate towards your visual art. Well, why not use Sony as a source of inspiration? Sony is known for being stylish, and that translates into many of their ads. So for some sweet design inspiration, this article features 20 awesome ads from Sony. We have previously published a post about creative and sometimes controversial [...]

Public awareness print ads are presented to maintain or improve the understanding of a community. They can persuade people to either contribute a dollar or change lifestyles altogether. For most organizations, raising consciousness is one of the most difficult tasks. Therefore, imaginative minds, who can come up with intriguing concepts, are always in demand. You might also like: 39 Creative and Sometimes Controversial Examples of Playstation Advertising → 55 Inspiring, Creative and Potent Ads from the WWF → 39 Creative [...]

Recent Playstation advertising has been described, by some circles, as being creative, effective and memorable. By others, down right controversial. In the beginning, the advertising for the original Playstation was reasonably conservative, and demonstrated with ease the product they were selling, without trying to shock or mind blow anyone. Nice and simple. With the arrival of the PS2, and perhaps realizing that the vast majority of the PS2 sales were for adults, the advertising took a downward turn into controversy that generally angered their targeted market. The trend has continued to a lesser extent with the PS3, were perhaps Sony took heed from the feedback of the PS2 advertising and toned down there aggressive and controversial style of advertising. After all, it is just a gaming console.

The Vespa, with its typically Italian elegant design, is a timeless design icon. For over sixty years now, Vespa has been building many models of its low running cost scooter using the same design basis as its original. They know it, we know it, Vespas look cool and are cool.

Guinness, the world famous dry Irish stout, owes its fame not only to its distinctive taste, nor to its simple, old fashioned black-and-white logo, but to its modern, creative, humorous and almost always surreal advertising. Everyone has seen the amazing TV ads, as for the print ads… judge for yourself.

The World Wide Fund for Nature, or the WWF, is best known for tackling issues such as conservation, restoration of the environment and research, and what a great job it does. It is not, however, as well known for its creative advertising.