Category Archives Design

Design Archives

In this category you will find general articles, insightful tutorials and useful resources covering all aspects of design.

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Improve Your Communication With Your Clients

When you walk into a bakery, what’s the first thing you want to know? Do you care that the bakery was started back in the ’60s by the current owner’s immigrant Grandma? Or that the head pastry chef’s favorite dessert is a strawberry cheese Danish with the perfect blend of cheesiness, flakiness, and strawberry-ness? Or how about that the tiles…

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Using Your Own Design Voice

Your design voice – or design style, if you will – is how you choose to relay information to your audience. That sounds simple, but for the uninitiated, it can be incredibly confusing. I have a confession to make today: when I started writing this article, I was stumped at how to best phrase my main idea. I had something…

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Design Research, Experimentation, Collaboration and Creativity

During the 1980s, April Greinman was one of the first designers to use a Macintosh computer. She saw the computer as an ideal tool that would contribute to experimentation. Ironically today, it is a question whether the invention of the computer and design software has negatively impacted the creative and research process. In fact, various factors have immobilized the design…

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Storytelling For Freelancers

Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? The boss liked my story….

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New Flavors: Design and the Unique

Quick, how many flavors are there in food? We’ve all probably heard that there are four: sweet, salty, sour, and bitter. But what would you say if I told you that someone had discovered a fifth basic flavor not too long ago? In 1908, Japanese scientist Dr. Kikunae Ikeda did just that, when he managed to isolate the exact component…

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Protecting Your Content from Theft

If there is a war that is as hard to win as the wars on drugs and terrorism, it must be the war against content theft. Content theft is so widespread that calling it an epidemic isn’t an exaggeration. Unfortunately, there aren’t many ways to protect your content against theft in one form or another, but if you just sit…

7 Winning Facebook Page Strategies Every Company Should Know

By now you’re probably well aware of social media’s power to grow your business. Odds are you went ahead and tossed up a few social media profiles. Twitter, Google+, and probably a Facebook page. Once they’re up, how do you make the most of them though? How do you draw users back to your page again and again? How do…