Recent Playstation advertising has been described, by some circles, as being creative, effective and memorable. By others, down right controversial. In the beginning, the advertising for the original Playstation was reasonably conservative, and demonstrated with ease the product they were selling, without trying to shock or mind blow anyone. Nice and simple. With the arrival of the PS2, and perhaps realizing that the vast majority of the PS2 sales were for adults, the advertising took a downward turn into controversy that generally angered their targeted market. The trend has continued to a lesser extent with the PS3, were perhaps Sony took heed from the feedback of the PS2 advertising and toned down there aggressive and controversial style of advertising. After all, it is just a gaming console.