It’s undeniable. Branding is the life blood of any business. Even for small businesses, you’ve gotta build brand identity, or be ready for your company to go belly up. A big part of many company’s brand identity is the logo. It’s like the face of your company. You need one that’s good looking and instantly recognizable. To that end, colour can make a big impact on not just how your logo looks, but as a result how your company’s perceived. [...]

I’ve always appreciated logos as creative by-products of companies to present themselves visually – from simple vector graphics to intricate designs reminiscent of medieval coat-of-arms. Interestingly, logos prove that human beings are indeed visual beings. We easily recognize something based on its color, shape, and orientation – once we see and experience something it’s likely that we’ll never forget it. Well, the world as we see it is bland and boring. That’s why people – the creative and the misfits [...]

Juice and smoothie bars are clients you should be expecting to see more of – it’s an industry that has seen massive growth in the last decade, and new outlets continue to pop up everywhere. In fact, Market Research World has called it “the new coffee shop revolution.” Been approached by a juice bar or just want to get a feel for the market’s visuals in case? Here are 44 juice & smoothie bar logos to inspire you. You may [...]

The right restaurant logo can get your mouth watering before you even see the menu. These restaurant-related logos certainly fall into that category. Enjoy :) You may also like… 40 Creative Logos with Clever Typography → Inspiring Collection of Creative Photographer Logo Designs → 30 Inspirational Asian/Oriental Themed Logo Designs → 50 Fiery, Bold and Inspirational Red Logos → 30 Effective Logo Examples Featuring Animals → 20 Inspirational Resources for Logos and Logotypes – Get Creative! → Itorae Restaurant, by [...]

For thousands of years, humans have utilized symbology and iconography to communicate with one another. From childhood, we learn to associate symbols and icons with specific feelings or ideas. This is the same with branding, as logos come to embody the brand’s personality in the mind of the consumer. Brands take tremendous effort in creating emotional connections with the consumer, and logos are just one of the many ways they can communicate who they are. Some logos are so prevalent [...]

iOS has inspired a whole new style of icon design since its debut, and it is a trend that’s only spreading further as more iPhone apps are developed and more designers bring this style to other platforms. Let’s take a look at 20 attractive icons designed in the iOS style or for iOS apps. You may also like…40 Creative Logos with Clever Typography → Inspiring Collection of Creative Photographer Logo Designs → 30 Inspirational Asian/Oriental Themed Logo Designs → 50 [...]

According to the world’s most experienced identity designers, a great logo delivers all the meaning it intends to in just a few seconds. Designing logos that are simple enough to be taken in quickly but still convey the many meanings a brand might depend on isn’t an easy task. Below are 50 simple logos that do the job pretty well. You may also like…40 Creative Logos with Clever Typography → Inspiring Collection of Creative Photographer Logo Designs → 30 Inspirational [...]

This showcase highlights how the clever use of typography and characters can be when used in conjunction with white, negative, positive spacing, colors and accents to create a logo that effectively communicates to the world your business’ personality, identity, essence and individuality. We have collected 40 Creative Typography Logos created by talented designers for your design inspiration. These logos include wordmark and lettermark logo designs as well as some pictorial logos that have used typography innovatively. You may also like… [...]

Designers often use the color red when they want to grab the audience’s attention. Its often used express energy, love, passion and danger – think warning labels, aggression, blood, violence and traditional portrayals of ‘the devil’. On the flip side, and with a softer tone, it is also the color of the Red Cross and the color of the heart. These are the basic symbolic meanings of this most primary of colors. There are both benefits and risks in using [...]

Logos are undoubtedly highly significant to a fashion label, one look at a logo and all of the brand ideals should rush to mind. Interlinking C’s means Chanel, interlocking G’s equates to Gucci and a V sitting on-top of an L is obviously Louis Vuitton. Fashion labels are renowned for logos that simply state their name or throw acronyms with beautiful typefaces at viewers. Fashion label logos are designed to be altered slightly to suit different material and screen scenarios [...]

Culture can play a strong part in the style and position of a logo and brand. Asian culture and food is popular around the world and is particularly popular with Western consumers. In design and marketing, there are two reasons a logo or brand might be Asian themed: 1) the product or service might be Asian in nature (for example a Sushi restaurant) or 2) an Asian theme might symbolize something about your product (such as with “Sumo Messenger” below). [...]

For any business online or off your logo becomes an important part of your corporate identity. There are several places on a website which beg to be branded with a logo and there are even more opportunities around the web to promote your site and build logo recognition. You might also like… 18 Super Quick Web Typography Tips for Newbies → 4 Concepts for Simplistic Web Design → Seven Super Quick Tips for Beginner and Amateur Web Designers → On [...]

Our rendering technology is unthinkable, yet we still study Mondrian. Great minimalist work is striking, elegant, and classic. Within the colorful world of advertising, a minimalist ad stands out from the crowd. They can be a hard sell, though—a poorly conceived minimalist advertisement showcases its flaws and looks amateur to a client. Want to create a killer concept for minimalist graphic design? Here are five steps to get you started. Image Source Put your subject’s zeitgeist to work for you. [...]