Category Archives UX

UX Archives

In this category our authors share their extensive web and mobile user experience knowledge with you.


Exploring Social Design Patterns For the Web

Although many people are designing mobile products that are social in nature, few understand what that really means, how it works, or why it’s important. While social features are becoming increasingly important for many reasons, they require careful thinking about…


4 Reasons Minimum Viable Products Fail

It is common belief that roughly 80-90% of products fail. Although this figure defies logic, the myth persists. If over 80% of new products truly fail, does it make sense for anyone to take a professional career risk by committing…


Building Minimum Viable Products at Spotify

Many companies face the paradox of wanting to build a delightful product without knowing if people actually want the product until it’s released. Spotify’s vision was to give people the right music at the right time while incentivizing artists by…