Category Archives UX

UX Archives

In this category our authors share their extensive web and mobile user experience knowledge with you.

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The Science of Buttons: How to Get People to Click

“The button”- the online heart of every campaign and landing page and the final gateway to lead generation. A call to action button plays a central role in convincing visitors to take the next step and connect with us. The action we desire them to take can be anything from signing up to a mailing list, purchasing a product or…

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The Usability of Video Game Design

About a year ago I wrote an article on the Usability of Résumé Design; a concept that, while well-received, garnered specific feedback from a few voices that I found particularly interesting. Summarized, the gist was that “he uses the word ‘usability’, but I don’t think that’s the right term in referring to a résumé”. Usability is a condition of anything…

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Exploration of Beautifully Designed Product Pages

Startups have, for the last few years, focused heavily on having beautifully designed landing pages. When software design is a big part of the company, it’s only natural that there’s also an emphasis on great design for the marketing site. The landing product pages for hardware products, on the other hand, often feel like they’re an after-thought, and it’s not…

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Sleek and Greasy – The UX of Fast Food Homepages

No matter how you slice it, the crux of the fast food industry is cheap, unhealthy food served fast. Marketing campaigns have been launched to convince patrons to wait a bit longer, to order salads instead of burgers, and to pay a little extra for a special dish, but it’s safe to say that fast food is the “quick-and-dirty” of…

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The Popular Rise of Magazine-Style Homepage News Layouts

Designers who have been paying attention to online blogs and news sources will have noticed the increasing trend of magazine-style website layouts. Specifically news listings where you may find a dozen stories all related to different topics which are grouped together in one section. It is a popular style because readers will peruse through these individual news feeds looking for…

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What Marketing Can Teach Us about UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers can better interact with their prospects. Now imagine we think about UX in the same way: the key to a successful product is creating a solution (a better way to…

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Beginner’s Guide to Animated Website Tours

To make a compatible tour page for your website requires a lot of insight towards what your visitors need to know. Generally you can find a lot of examples using static informational pages as a guided user tour. Admittedly this is a great method for gaining traction from your userbase but it is not easy to accomplish. In this article…

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Does the Web Design Work?

The ultimate goal of web design is to change a certain behavior. An important thing before we get started: What I’m talking about here is web design for commercial purposes, not for personal projects or pleasure. Otherwise the above quote won’t hold true. What I argue, however, is that when designing for the web for commercial purposes, like a project…

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Building Animated User Interfaces with a Purpose

Direct animations and motion are a big part of the user experience. Not every website will include dynamic animations, but these tend to draw in a crowd of interested users. Stunning visuals can also cross a line and turn into annoying distractions from your content. Building purposeful websites is all about finding a balance between the dynamic elements and static…

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Flat Design and Accessibility

The internet has changed a lot over the last few years, and so has the way we view things online. As such, in this article, we will be taking a look at some of the recent accessibility improvements that Flat Design has brought and helping make the internet that little bit more open and accessible to everyone.