Category Archives UX

UX Archives

In this category our authors share their extensive web and mobile user experience knowledge with you.

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Google Analytics Tips for UX Research

Google Analytics can be an incredibly powerful tool for optimising your site’s user experience. Here are my top tips for harnessing its full potential. 1. Always have a goal Google Analytics has continually evolved since it was originally released, and…

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Busting the UI=UX myth

Identifying user goals and helping them accomplish those goals through your product – that’s the key objective of all organizations that build digital products. There are various elements that influence the usability, desirability and reliability of a digital product. The…