Category Archives UX

UX Archives

In this category our authors share their extensive web and mobile user experience knowledge with you.

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Sleek and Greasy – The UX of Fast Food Homepages

No matter how you slice it, the crux of the fast food industry is cheap, unhealthy food served fast. Marketing campaigns have been launched to convince patrons to wait a bit longer, to order salads instead of burgers, and to pay a little extra for a special dish, but it’s safe to say that fast food is the “quick-and-dirty” of…

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The Popular Rise of Magazine-Style Homepage News Layouts

Designers who have been paying attention to online blogs and news sources will have noticed the increasing trend of magazine-style website layouts. Specifically news listings where you may find a dozen stories all related to different topics which are grouped together in one section. It is a popular style because readers will peruse through these individual news feeds looking for…

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What Marketing Can Teach Us about UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers can better interact with their prospects. Now imagine we think about UX in the same way: the key to a successful product is creating a solution (a better way to…

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Beginner’s Guide to Animated Website Tours

To make a compatible tour page for your website requires a lot of insight towards what your visitors need to know. Generally you can find a lot of examples using static informational pages as a guided user tour. Admittedly this is a great method for gaining traction from your userbase but it is not easy to accomplish. In this article…

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Does the Web Design Work?

The ultimate goal of web design is to change a certain behavior. An important thing before we get started: What I’m talking about here is web design for commercial purposes, not for personal projects or pleasure. Otherwise the above quote won’t hold true. What I argue, however, is that when designing for the web for commercial purposes, like a project…

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Building Animated User Interfaces with a Purpose

Direct animations and motion are a big part of the user experience. Not every website will include dynamic animations, but these tend to draw in a crowd of interested users. Stunning visuals can also cross a line and turn into annoying distractions from your content. Building purposeful websites is all about finding a balance between the dynamic elements and static…

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Flat Design and Accessibility

The internet has changed a lot over the last few years, and so has the way we view things online. As such, in this article, we will be taking a look at some of the recent accessibility improvements that Flat Design has brought and helping make the internet that little bit more open and accessible to everyone.

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8 Myths About How Blind People Use the Internet

As a frontend developer of course I’d heard about accessibility. I’d always followed best practices when creating web content that shouldn’t have any problems being read by a screenreader. Like so many other developers in my position though I’d never actually tried a screenreader myself. It always seemed like a difficult thing to do, and I’d heard it was expensive….

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Interface Concepts for Modern eCommerce Web Design

We have seen an ever-increasing list of trends in website layouts. eCommerce websites are especially unique in that designers must focus on product showcases within the layout. User interfaces are not much more complex, but they do require lots of additional metadata such as prices, quantity, and item types. In this article I’d like to go over some relatively universal…

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Techniques for Responsive Website Advertisements

Advertising is big money on the Internet. This is very clearly demonstrated by some of the most popular blogs such as Mashable, TechCrunch, Engadget, TorrentFreak, and others. But so many developers have not considered the possibilities of mobile advertising. More users are getting onto smartphones and accessing websites on a daily basis. There are methods for rendering these websites the…