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Turning Qualitative User Data Into Actionable Design

Once our Yelp research was complete, it was time to analyze the findings and determine the major pain points users experienced with Yelp’s current site. We began by watching our UserTesting videos and making note of interesting moments. (UserTesting’s platform…

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Improving Design With Quick Usability Tests

To see how users behave in a natural environment, it helps to use remote usability software to record the screens and the voices of test participants. This lets you hear them thinking out loud and see every click. While focus…