40 Highly Effective Facebook Business Pages

Facebook is huge. With the average user connecting to 80 community pages, groups and events and with over 900 million (!) objects that users love to interact with (pages, groups, events and community pages), Facebook pages are massive and with a well-thought layout they will prove to be a very valuable business asset and a great experience for the user.

There are no clear design standards for Facebook pages, but there are good practices and that is what this article explores. The Holy Grail of Facebook page interaction is called FBML (Facebook Markup Language). FBML allows you to enter fully into the Facebook World and build Facebook applications that deeply integrate into a user’s experience. You can hook into several Facebook integration points, including the profile, profile actions, and canvas. It allows you to create great things that will make your fan page prominent among others and provide some high value to fans.

This article takes a look at some highly effective and well developed Facebook pages and shows what can be built using FBML, just scroll down and see yourself:

Call to Action

No matter what your Facebook page is about, the purpose of your custom landing tab should always be conversion of visitors to your fans. Between a visitor and the fan there’s a tiny click on that “Like” button, and sometimes it’s a good practice to remind people about it. Here are some good examples on how to attract attention:

Redbull

Redbull

Britney Spears

Britney Spears

The Vampire Diaries

The Vampire Diaries

Fox News

Fox News

BMW

BMW

Kleenex Brand

Kleenex Brand

Incentive

Often it’s far not enough to just ask people to become your fans, you need to offer them something in return. There’s a cute FBML code to hide content from non-fans and show it when they click “Like” button. By using the code you can have people like your page just out of human curiosity. When you multiply this tip on creativity, here’s what you get:

Teesey Tees

Teesey Tees

Jeff Dunham

Jeff Dunham

GAP

GAP

Playboy

Playboy

Windows

Windows

Avon Products

Avon Products

Pages With Video

Does video have any effect on your visitors? The study by eyeviewdigital.com reveals the fact that using a video can increase your conversion to up to 80%. That’s really huge! So let’s take a look how successful companies and famous brands are using videos on their Facebook pages:

Twillight Saga

Twillight Saga

Oxelo

Oxelo

Cranium

Cranium

Miley Cyrus

Miley Cyrus

Guitar Hero

Guirar Hero

Inglorious Basterds

Inglorious Basterds

Budweiser UK

Budweiser UK

Sony

Sony

Car Manufacturers

While going through Facebook in a quest for cool custom FBML pages I’ve noticed that lot’s of well known car manufacturers have nicely designed Facebook pages. Some of which are pretty sophisticated ones. So I decided to combine them into a separate little section:

Porsche

Porshe

VW

VW

Mercedes Benz

Mercedes Benz

Honda

Honda

Ford Explorer

Ford Explorer

Nissan

Nissan

Buick

Buick

Cadillac

Cadillac

Random Well Designed Facebook Pages

If you don’t have an effective call to action, incentive or a great video – the last thing that will make people “like” your page is an impressive design. Today, if your Facebook page does not have a decent design – you are no longer interesting to anyone. Design it yourself (if you can), hire someone or purchase one of FBML templates, but please just don’t let your potential fans stare at your boring Wall. Look what you are missing:

Daddy Design

Danny Design

Desigual

Desigual

Aerosmith

Aerosmith

Dunkin Donuts

Dunkin Donuts

Chanel

Chanel

NHL

NHL

Hooters

Hooters

L’oreal

L'oreal

Heinz

Heinz

Canon Spain

Canon Spain

Above & Beyond

Above & Beyond

That’s enough for the Facebook pages showcase. If you want more – try to do a search on Facebook for your favorite brand. I’m sure many of them already have cool landing pages.

(639 Posts)

Paul Andrew

Paul is the founder and editor of Speckyboy Design Magazine. He has many years experience within the web design industry and a passion for the latest web technologies and design trends. He lives in the small town of Inverness in the north of Scotland. Follow him on Twitter, Facebook or Google+.

Comments

  • Janette McNamara

    Terrific….lots of inspiration and certainly lets you know what gets noticed – thanks Janette

  • Very nice collection. Thanks for sharing!

  • I created this page for my company. I would be happy to get some comments and critique!

  • shakira Mongul

    very helpful!!!

  • Carienve

    Hi I know this sound stupid but how dot I create such page in facebook? It’s almost a “website” inside facebook with all your information

  • RedFox Magazine

    Ohh yeah… I like the playboy fan page..

  • Really awesome. I was thinking to create a facebook page and i just got this article. Thanks..

  • Great fanpages. And I see I’ll have to alter mine to help it be more noticeable. Thanks for the great blog.

  • Patrick

    ok these are great examples-kudos, but how can this be created by us regular people? do you have recommendations to get the pages done, I can come up with the logos and ideas but how are they created to look like the ones you have examined here. We know how to create the basic business page…