Most web designers are working with website builders that use a drag and drop approach. After all, drag and drop are not complicated, and once they’ve become accustomed to it, they can build web pages with remarkable speed. But drag and drop website builders have their limitations, some of which are not always apparent until after the project has been delivered to the client.
The technology proposed by XPRS starts from a new perspective – by integrating a Lego-like builder, the IMCreator team promises better results in terms of websites that effectively rank and convert better. Their technology does not require coding and is built on Polydoms, the web molecules that help online businesses be more effective.
There’s more than one way to describe a Polydom. It’s like building something with Lego-like bricks, only in a smarter way. A Polydom is like a web molecule (an item, a section, a page or an entire website) made up by smaller, atom-like elements – a picture area, a text one, a button, and so on.
The XPRS’s creators promise another interesting effect from using Polydoms: since there is no drag and drop technology, all pages are built from stripes (horizontal sections that come in a wide variety of designs, layouts and structures). This guarantees 100% website responsiveness, without any need for other mobile adjustments.
If, as a web designer, you have clients that have small or medium businesses, a website built with Polydoms provides superior SEO performance that can positively impact their business by increasing traffic and improving conversion rates. The Lego-like builder does not use iframes like a drag & drop website builder; so a website built with XPRS doesn’t have cluttered, poorly-structured code and thus performs better in SEO. More than that, the XPRS builder can be particularly useful in the e-commerce domain, where organic traffic is extremely relevant.
Flux (creative designer, participant at the Creator Talks, in Copenhagen 2016), speaking about XPRS.
Polydoms not only make website building easy, but they deliver full control of the process from start to finish, including full control of the website’s content, and full control over the user experience sought by a web designer.
The website building can start from scratch, or by fine-tuning a template – whichever method is more suited for a web designer’s style of work. Using XPRS is also beneficial because it helps a client solve the hosting needs of your project in a few minutes from the same provider. Editing a section is simple – the creator of the website only needs to click on a given element (a title, a subtitle, a picture, or a button) and insert another content. The entire experience is intuitive, since during any stage of the work there are options to add, modify or delete an element.
The sections are highly flexible, and their management requires the selection of the desired items layout (top, bottom, side-by-side and middle) and adding effects such as hover or scrolling. Another useful tip is the fact that a web designer can easily copy and paste sections throughout a page.
IMCreator just launched a new campaign, offering a free life-time license to web designers that own websites promoting their design services. But the website needs to be built with another website builder. Details about the XPRS campaign can be found on this detailed page.
To date, over 43 000 websites have been built using XPRS. The main advantages IMCreator’s team assures are that websites created with it are truly responsive, due to the smart technology used (resulting in a competitive advantage over other website builders), and a high SEO ranking for the published websites, a very important detail for the final client, who would benefit from a more superior, organic traffic.
XPRS is written in Python and XTML5 and has competitors like Wix, Webydo and Squarespace (all of which use the drag and drop approach). For students and non-profits, XPRS is free – this includes unlimited hosting, e-commerce, and access to themes. For web designers or online professionals, the White Label, Resellers and Professional accounts are 350$ per year and include unlimited licenses – a very good deal.
The Builder Manual provides step-by-step instructions on building and publishing the website and the Knowledge Center XPRS is a source of useful video tutorials.