Creative Use of Typography in Print Ads

When it comes to advertising, what’s being said can be a bit less important than how it’s said. In no case is this more true than in the case of typography based advertisements, which are common in print advertising and gaining popularity even in television and other video mediums.

Typography can do everything from adding meaning to drawing attention, and using it right can mean the difference between mediocrity and stardom in the world of advertising. The post below takes a look at some some of the most striking examples of print advertisement’s use of typography scoured from around the world.

WMF Knives: Apple

Flashy special effects are great attention grabbers. We can say this creatively designed print ad makes great use of that fact. The use of typography is truly innovative.

Print Ads - WMF Knives: Apple

Aasra Suicide Prevention Helpline: Depression

You’ll notice the clever use of visual pun, this is an ideal way for a print ad to say everything in just one image.

Print Ads - Aasra Suicide Prevention Helpline: Depression

Webber Wentzel Attorneys: Boxer

From small text to large and bold text, you cab see with this ad how important typography can be.

Print Ads - Webber Wentzel Attorneys: Boxer

Nike Italy

Creative and unique implementation of different font styles and color combinations make this ad extremely exciting and memorable.

Print Ads - Nike Italy

GreenMovie Sound Dept.: Watch the sound, 2

Here, you notice loads of typography used for emphasis. Demonstrating that no matter what type of print ad you need to create, you should consider typography an indispensable element of the ad rather than merely text.

Print Ads - GreenMovie Sound Dept.: Watch the sound, 2

McDonald’s McFlurry: Mona

Mix your own McFlurry – Choose between Cornetto, Daim, Kit Kat, Smarties, Caramel, Strawberry and Chocolate Sauce. McDonald’s – I’m lovin’ it.

Print Ads - McDonald's McFlurry: Mona

Ben & Jerry’s: Giraffe

Choosing a suitable typeface for a project is critical, as is considering the message you would like to communicate, the "consumer" we want to reach and the tone we want to impress.

Print Ads - Ben & Jerry's: Giraffe

US Preventive Medicine / The Prevention Plan: Scorpion

Print Ads - US Preventive Medicine / The Prevention Plan: Scorpion

PS2:Girlfriend

We see perhaps an overuse of text in this ad. Different variation of size, style and of course color create distinction where the typography could have been a bit unexciting and monotonous.

Print Ads - PS2: Girlfriend, 1

PS2: Girlfriend, 2

Second version of PS2′s girlfriend ad, where we see again an overuse of text saved by variation in size, style and color to create the distinction.

Print Ads - PS2: Girlfriend, 2

Chevrolet Summer

Simple and intuitive use of the print ad medium where you can see different color contrast that does a good job of grabbing attention and making this ad stick out.

Print Ads - Chevrolet Summer

Chupa Chups: Lollypops, 3

This creative ad asserts that it’s impossible to get it out of your mouth. This is a cool idea with a beautiful execution!
Print Ads - Chupa Chups: Lollypops, 3

Pivot Boutique: Karma

The weirdness of this ad makes it memorable. After all, making a lasting impression is what every ad strives for.

Print Ads - Pivot Boutique: Karma

Coalition to Stop the Use of Child Soldiers: England

With the number of ads that have already been made, originality is hard to come by. This print ad successfully conveys its originality and novelty though.

Print Ads - Coalition to Stop the Use of Child Soldiers: England

Inlingua – Business English

This is an original print campaign where you can see the designers use of balanced typography to create an illusion.

Print Ads - Inlingua - Business English

MTV: Happy End

In print ads, a striking image is great at catching viewers’ eyes. However, since it’s an ad it demands that all compulsory text be crammed into the composition, as well.

Print Ads - MTV: Happy End

Amnesty International: Ted Bundy

Another innovative use of the typography based print ad that stands out mainly because of its extreme creativity.

Print Ads - Amnesty International: Ted Bundy

Brighton Language School: Espanol

Different kinds of ads call for different amounts of text. It’s somewhat surprising to see how versatile minimal text patterns can be. It’s just the thing you need to get people’s attention right away.

Print Ads - Brighton Language School: Espanol

IKEA

Another great example of minimal print ads that say a lot. The use of typography in this ad is truly commendable.

Print Ads - IKEA

Smarties Campaign

Using the perfect typography in a web design or print ad may seem very easy to learn at a glance, but actually mastering it takes a lot of practice. It’s worth it though, because it can be the thing that really makes or breaks a design.

Print Ads - Smarties Campaign

Orange: SMS

This creative print ad clearly states that text messaging while driving will prevent you see what you actually need to see. It’s dangerous, and this ad communicates that perfectly.

Print Ads - Orange: SMS

Volkswagen Polo: Percent

Here, we see how text elements can be creatively placed to convey a totally different message. Quite impressive and visually alluring.

Print Ads - Volkswagen Polo: Percent

Voyages-Sncf.com: Other time

The Visual of this print ad is exceptionally good. However the subliminal message is most likely saying that this voyage is dreadfully risky and chances are that someone can understand it the other way around.

Print Ads - Voyages-Sncf.com: Other time

Amnesty International: Leg

This print advertisement with its brilliant use of typography clearly shows what happens when you lose something, and the things that you can no longer do are clear.

Print Ads - Amnesty International: Leg

Mountain Dew

Typography plays a big role in this concept. It really grabs the attention and makes people want to read.

Print Ads - Mountain Dew

Complot Creativity School – Typography Course: H

Again we see a huge use of typography from tagline to small text to bold fonts. This clearly demonstrates how important typography is.

Print Ads - Complot Creativity School – Typography Course: H

United Nations Population Fund: Population day

This brilliant concept has been designed for United Nations Population Fund to create awareness of the overly populated world.

Print Ads - United Nations Population Fund: Population day

Hahn Nitzsche Recording Studios: Kaffee

This ad is a bit difficult to read and comprehend as it’s quite messy. It’s an outstanding design though that makes people want to work to read it.

Print Ads - Hahn Nitzsche Recording Studios: Kaffee

Dockers

Sober typography and fonts for conveying a serious message along with humorous fonts for something more amusing. Combining the right typography with nice elements, colors and shapes will get you some great results.

Print Ads - Dockers

Hahn Nitzsche Recording Studios: Jeans

Same approach has been taken in this ad as that of the previous one. Messy but excellent design.

Print Ads - Hahn Nitzsche Recording Studios: Jeans

Mitchell Eye Centre: Trash

With such a creative use of typography, you can land within people’s interest and concentration.

Print Ads - Mitchell Eye Centre: Trash

Appy Fizz, Grappo Fizz: True Love

So, would you also like to answer this question? For Appy Fizz lovers, their true love is Appy Fizz.

Print Ads - Appy Fizz, Grappo Fizz: True Love

Hyundai – Designed for Humans

This innovative ad clearly states that the Hyundai is designed by keeping human needs in mind.

Print Ads - Hyundai - Designed for Humans

Australia Post: Hug

In this post, we see innovative typography with the help of well selected text to create the illusion of a hug.

Print Ads - Australia Post: Hug

Harley Davidson Nightster: Horsemen

Innovative and unique typography can be viewed here. The whole impression has been created without any aid of the visual element.

Print Ads - Harley Davidson Nightster: Horsemen

Discovery Channel – Life

Here the Discovery Channel has designed a print ad to portray what they broadcast. The word “Life” has been made prominent in the whole ad.

Print Ads - Discovery Channel - Life

Everlast: Persevere

This is quite interesting and a visually alluring print ad that displays a bold use of typography. Overall, a very good design with an intelligent use of typography.

Print Ads - Everlast: Persevere

Amazon: Rock

Originality is great; though it is not perhaps the most important point. Whereas these are a variation on a theme, they have good execution and make the point that if you want it you can get it at Amazon. Only takes a second to get it.

Print Ads - Amazon: Rock

Panasonic DVD Theater: Boom

With this ad, the message of Panasonic is crystal clear. With a Panasonic DVD theater, the sound of movies has never been so sophisticated.

Print Ads - Panasonic DVD Theater: Boom

Brighton Language School: Deutsch

Slightly ambiguous font is used in this ad. It’s a good example of fine-looking illustration. Nice, simple ads that get across the message.

Print Ads - Brighton Language School: Deutsch

You Don’t Have To Stay Inside The Lines

Another brilliant use of typography. You can see in this ad elements that motivate you and bring out all the best in you.

Print Ads - You Don’t Have To Stay Inside The Lines

Pak-n-stor: Bedrooms

They say ‘We deliver. You pack. We store.” The service and intent are clear.

Print Ads - Pak-n-stor: Bedrooms

Volkswagen Touareg: Sharks

Bold, significant and totally focused print ad that understands its consumers’ psychology.

Print Ads - Volkswagen Touareg: Sharks

Volkswagen Touareg: Vultures

The use of typography cannot be expressed in words. The creator of this ad definitely deserves a pat on the back to create such a wonderful print ad.

Print Ads - Volkswagen Touareg: Vultures

Coca Cola

Coca Cola has always worked hard to create a lot of buzz with their advertisements. They follow their tradition with this excellent typographic print ad too.

Print Ads - Coca Cola

Author: (30 Posts)

Jameel Khan is a web graphic designer and has been working in this field for 4 years. He also writes for other blogs, His biggest passion is blogging and vector illustrations.

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