They tell you not to judge a book by it’s cover, nor a fish by it’s scales. Usually they’re trying to get you to reserve judgment, despite poor something or someone’s poor appearance. Even so, the package a product comes in has a strong impact upon sales.
Sure, you could just wrap a great product up in paper and twine, but you know it won’t sell as well. That’s why hard work and lots of creativity goes into great packaging. A creative package can sometimes be the driving force of an item, and that’s what this gallery is all about.