The QR code has seen a massive surge in popularity as marketers use these marks to drive consumers from print ads to an online landing page. In fact, an article by PrintPlace tells a story of an entrepreneur mom who printed flyers for her advertising business and only received 1 sign up. When she then added a QR code to her flyer design, she had 200 people enroll and 50 new clients! Many more companies are having similar success with QR codes, which is why it is so important for designers to be able to offer this service to clients, especially if you can get creative with your design.
The drawback in the past has been that QR codes are plain, even an eyesore to the design of a project. Today, though, plenty of designers are proving that QR codes do not have to be boring. The challenge is balancing the design goals with recognition by consumers. If you do too much with the design, it becomes difficult to tell that you’re even looking at a QR Code. And if consumers don’t recognize the design, they’re simply not going to scan it.
The following designs show just how creative you can get with a QR Code. The majority of the codes included below actually work when scanned. The other, non-functional ones in this collection are just for an added inspirational kick.