Stunning QR Codes that Prove Usability Does Not Equal Boring

The QR code has seen a massive surge in popularity as marketers use these marks to drive consumers from print ads to an online landing page. In fact, an article by PrintPlace tells a story of an entrepreneur mom who printed flyers for her advertising business and only received 1 sign up. When she then added a QR code to her flyer design, she had 200 people enroll and 50 new clients! Many more companies are having similar success with QR codes, which is why it is so important for designers to be able to offer this service to clients, especially if you can get creative with your design.

The drawback in the past has been that QR codes are plain, even an eyesore to the design of a project. Today, though, plenty of designers are proving that QR codes do not have to be boring. The challenge is balancing the design goals with recognition by consumers. If you do too much with the design, it becomes difficult to tell that you’re even looking at a QR Code. And if consumers don’t recognize the design, they’re simply not going to scan it.

The following designs show just how creative you can get with a QR Code. The majority of the codes included below actually work when scanned. The other, non-functional ones in this collection are just for an added inspirational kick.

Lisa Frank Inspired

Zipper

Corkbin

Rainbow

Brainy

Coffee

Help Japan Now

Farmville

M&MS

Ghost Busters

Skater

Penquin Graffiti

Chinese

BQ

School Of Rock

Pacman

Batman

Preggo

Chopsticks

Dice

Oreos

Superman

Photo Manipulated

Disney

The Wine Sisterhood

TIME

Cutout

SandCastle

Landscaping

Jet Blue

Author: (12 Posts)

Tara Hornor loves writing about marketing, web and graphic design inspiration, and photography. She is a Senior Editor for Creative Content Experts, a copywriting company that she started with her husband. Connect with @TaraHornor for more design inspiration and marketing help.

Comments