Adam Costa and his wife, Darcie Connell, are conversion optimization consultants. They have designed pages that have generated tens of millions in dollars of sales for over 40 companies. They also run 10xToday.com, a website that offers personal development courses, and KeepInspiring.me, where you can check out those inspirational life quotes.
Direct mail marketers – and increasingly, designers – live and die by results. If the design is beautiful, but doesn’t sell – it’s scrapped. If the copy’s clever, but doesn’t…