Author Archives

Chris MyhillChris Myhill (1 Posts)

About: Chris Myhill is the lead UX designer at Architect, a digital agency based in London. He uses all kinds of UX-related wizardry to help his clients make better, more profitable websites. Chris likes data, sharpies, coffee, post-its and prototypes. You can find his rantings on

Google Analytics Tips for UX Research

Google Analytics can be an incredibly powerful tool for optimising your site’s user experience. Here are my top tips for harnessing its full potential. 1. Always have a goal Google…