Advertisers go above and beyond to market products to the public. Whether it’s on the TV, the radio, the social media, the websites we visit, and even on our commute; there is no escaping the advertisements. Given the sheer amount of ads we see on a daily basis, as designers of those ads, we have to think outside the box and get really creative with the design and the delivery of the ad itself.
One popular advertising medium includes billboards. However, billboards are easy to overlook, especially since our attention span is already dwindling. As such, you need to put in the extra effort in your billboard design. A creative billboard is sure to get a second look as opposed to a billboard with a plain design.
Understanding the nature of the product or service that will be advertised as well as knowing the target audience and the message that needs to be conveyed is only the starting point in your billboard design. Using your creativity and thinking outside the box to incorporate elements that are seemingly disconnected is what will help you create an outstanding design that captures the attention.
In this roundup, we’re sharing the best creative billboard designs to get your creative juices going. These billboards truly embrace creativity and outside the box thinking to get their message across.
As you’ll see from the examples below, the ideas aren’t limited to just the usual rectangular or square space. Rather, they incorporate the entirety of the billboard stand and the surrounding items that would help drive the message home. Use them as an inspiration for your own billboard designs.