Flat Design – The Next Step Forward in the Evolution of Web Design

Flat design is nothing but simplicity put into practice. The fact that simple shapes such as rectangles and circles are being preferred over gradients and drop shadows shows that the tide is in favor of simplicity. A case in point is the new design of the Windows Phone and the Windows 8 OS Metro UI — probably not the best example, but it surely was the first noticeable implementation of flat design in practice.

However, flat design, as such, is not a design movement or entity in itself. In fact, any design purist will tell you: there is no such thing as “flat design”. It is simply minimal design, with a flat look and feel.

Thus, if minimalism were a philosophy, “flat” will probably refer to the aesthetics and not the design as such. Furthermore, flat design is not a new innovation: everything you write on paper has always been flat, after all!

This new concept that we commonly call “flat design” is more of a notion related to appearance within the larger design movement of minimalism. Yet, for the sake of simplicity, we shall stick with the more popular term, flat design, all throughout this article.

Merits of “Flat” in Web Design

There are many advantages of flat design. In fact, flat design is in itself not just a trend, nor a mere extension of minimalism, but a step forward in the evolution of web design.

Owing to its simplicity, flat design elements are easy to scale, resize and identify as well as consume lesser bandwidth. Flat design is slim and low on cholesterol, and can easily be made responsive. By doing away with decorative extravagant design elements, flat design frees up precious screen space for content that actually matters. Since there is no unnecessary styling, it is easy to focus on the key areas of the page or user interface.

So, what does flat design really have to offer?

The Importance of Simplicity

Flat design discards intricate design concepts, and prefers to employ simpler shapes that are easy to identify. This has an overt advantage of its own: considering the fact that mobile web browsing is dominating the picture nowadays, simpler geometric shapes tend to be easier to identify and also maximize the usage of pixels on the limited and relatively smaller mobile screen. As such, such design elements load much faster too.

Simplicity, coupled with minimalism, also greatly enhances the readability aspect, both on the mobile and the desktop screens. This is precisely why even social media websites such as Facebook and Google+ are moving towards flat web design — the usage of flat design against a minimal layout ensures both readability and clarity.

Since flat design lacks intricate elements and depth, the images, icons and other design-related elements tend to appear visually simple. For example, icons that are formed using basic geometric shapes such as circles, triangles and rectangles become easily identifiable for the user.

No More Skeuomorphism!

Flat design primarily stresses on simple 2D representation. This is in stark contrast to the erstwhile usage of skeuomorphism in web design, which chose to represent images in the form of a real-world object, and employed shadows, textures and bevels to imitate the contours of the real world.

Let us, for instance, take the case of the iOS. The newer version of iOS seems to have favored flat design. Thus, it has done away with the skeuomorphism that was used in the earlier iOS versions. As a result, 2D icons have replaced the 3D images that were used in previous iOS versions. Gradients, textures, strokes, bevels and embosses — all gone!

Yes, that is right! Leather borders? Nope. 3D buttons? Not needed. Background textures? Eliminated!

Typography and Colors

The typographic changes are simple: shorter messages, crisp and clear font texts, and no more elaborate calligraphic alphabets.

For the sake of aesthetics, flat design uses candy colors (mostly a bit desaturated). However, bright shades and neon colors, of course, are not in vogue — unless you just want to watch the world burn!

Since gradients are out, candy colors can provide an additional advantage: it is really easy to complement and contrast them with other colors. A good resource to help you get started with colors in flat design is Flat UI Colors.

Minimalism, Where Less is More

Flat web design relies heavily on the concept of minimalism. Geometric shapes will lose their value if your page is cluttered. Thus, white space is extremely important, and it serves as a form of breathing space for your viewers’ eyes. Unrequired elements and extravagant design has no room here — remember, best design is actually no design at all.

Flat design, due to its simplicity, is gaining momentum. If you are thinking of a new design layout, you should surely not overlook flat design.

What are your thoughts regarding “flat” in web design? Share them with us in the comments below!


  • Hassan Sadek

    Really, I like the flat style.
    Nice article. Thank you @Sufyan bin Uzayr

  • jniden

    These are bad examples. If you look at apples design, gradients is still there. But not as a 3D feature.

    No more 3D buttons? Look at the presentation, on the icon top left.
    And the images icon? Looks like 3D to me… And isn’t technically the icon of a camera skeuomorphism?

  • Mindy Adamson

    Love this article! Makes me think about what new projects I can create and play with flat design. Thanks!

  • Sloza

    Agree! New iOS7 is not so Flat… Ok for the article, not really for the example !

  • Fleshfeaster

    As much as I appreciate flat design when used creatively, I think the worship of the style is getting out of hand. It’s not the pinnacle of digital design and it’s not the answer to everything. I still think skeuomorphism has its place in the modern design environment; it all comes down to how you execute it.

  • Tim

    Flat design is not a step forward in the evolution of web design. There is also no such thing as “flat design.” There are flat graphics within a design. Every type of graphic style has its place in web design and other types of design. You don’t say, “Oh, I’m designing a website now instead of the company’s brochure, so I better use ‘flat design’ instead of the style I’m using on the brochure.” A website’s look and feel has to be cohesive with the company’s overall branding.
    You should NEVER change a website to be “flat” just because someone thinks it should be because it’s the hip thing to do or because it needs to be responsive. The brand needs to drive the design, not the other way around. Any real graphic designer knows this and it only shows how little designers that only work on websites know.

  • robinkristianparker

    Are we really still talking about this??

  • Paul Martin

    While flat design is not the be-all and end-all it’s a welcome change to ‘over designed’ sites of the last few years. It’s simple, understated nature allows our content to be digested easier and become the deserved hero of the page… After all it’s why people are coming to our websites??

  • $57745524


  • Heathsplosion

    That just saved me from commenting, thanks Tim

  • Siskin

    For an article about flat design, I’m surprised that there is no mention of Microsoft’s Metro/Modern look, which was one of the largest influencers of this design.

  • ak99372

    Apple did an awful attempt in flat design… they cut corners, removed shadows and glare and called it flat… I guarantee you won’t see these in next version…