Author Archives

Emma Davies (6 Posts)

About: Emma Davies is an unashamed geek for all things web and print and is taking her knowledge of effective web copy, flexible design and baked goods to branch out in a creative partnership as originalbiscuit.co.uk.
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How HD Ready Am I?

Recently I received a request at work for our logo in HD, I work at a company which provides funding to a range of organisations and producing HD videos wouldn’t be covered under the grant, so I pointed them in the direction of our eps files and queried how the logos would be used. The response? They want to use…

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Are newsletters on their way out?

E-newsletters, email-outs, e-flashes, call them what you will, but I have to wonder, are they are on their way out? Where I work we send out e-newsletters once a month and are just beginning to review all our digital and traditional communication channels. For me, I felt that email-outs are no longer the most viable option for communicating with our…

How many colours are there?

Colour. It’s something that we all use in our web or print work and finding the right colour to highlight, emphasise and stand out from the crowd can be easier said than done. Trying to make a decision about which hex code to use got me thinking, how many colours are there? 3 or 4? Depending on whether you work…

Is a Design House-Style Really Necessary?

In my previous post I mentioned that I was currently developing a website and as part of those developments I wanted to look at introducing a house-style. It seemed like a way to introduce consistency and, for the less web-savvy CMS editors, make editing easier. With anything like this I try and research what is already out there and to…

When a CMS becomes Restrictive

I’ve been working with Content Management Systems, both bespoke and open source for over 7 years. In that time a lot has changed as to how flexible and adaptive CMSs can be, but there are still times when a CMS can be restrictive. Each CMS brings with it its own advantages and also its own disadvantages. Having primarily worked in…