Pricing isn’t an art anymore. It’s a science with some well-documented and researched principles on how people think and compare when offered multiple options. Here’s the good news: although pricing…
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Darren G (4 Posts)
Why Best Practices in Conversion Rate Optimization Aren’t Always Best
Intuition: it’s really a wonderful thing. Sometimes it can ‘show us the way’ and will lead us to make the right decisions. But sometimes, it’s so flawed that we wonder…
Getting Smarter: How Changing Your Mindset Can Help Your Web Design Goals
Imagine you had a child who just finished learning addition and subtraction. You gave him a math task at home to test his skills and he solved the task successfully!…
Does the Web Design Work?
The ultimate goal of web design is to change a certain behavior. An important thing before we get started: What I’m talking about here is web design for commercial purposes,…
