It’s undeniable. Branding is the lifeblood of any business. Even for small businesses, you’ve got to build brand identity or be ready for your company to go belly up.
A big part of many businesses’ brand identity is the logo. It’s the face of your business. You need one that’s good-looking and instantly recognizable. To that end, color can make a significant impact not just on how your logo looks but, as a result, on how your company’s perceived.
In the following article, we discuss the impact that color combinations can make in the design of your firm’s logo and the power that logo will have for your brand.
Any person who owns a small business or is otherwise involved with logo design should have a crystal clear concept of how color combination better impacts logo design. A company’s logo is a big part of what attracts customers to its products.
Thus, since a simple logo can decide the fate of a business or its popularity, every aspect of the design should be carefully explored, especially how the color combination impacts the logo better.
Points to be Kept in Mind
Before we shift to how color combination impacts a logo design, we should learn about the other points that must be taken care of before choosing the color. These are:
- Choose the Shape with Care: Who would want a logo that people forget the moment it’s out of sight? If you don’t want this to happen in your case, choose a simple design logo that looks fetching. If you complicate it too much, chances are your customers won’t be able to figure out the message you’re sending, thus making your attempts to create a place for your company in their minds with your logo futile.
- An Ideal Logo Should Answer Questions: The moment we see any logo, thoughts like ‘which company does it belong to? What are they manufacturing?’ come to mind. So an ideal logo should be able to tell the prospective customer all these things and more.
- The Logo Should Remain Constant: Your clothing and shoes may change every year depending on the current fashion trend, but your logo shouldn’t. When people see a logo, they identify the company it represents. If you change your logo every year, you’ll be paving the way for your customer to forget about your company, as no one will be able to relate to it any longer.
- How Color Combination makes a Better Impact: Colors have the capability of inspiring people to think in certain ways without directly spelling it out. For example, white is always the color of peace and purity, blue paints the picture of a sea in our thoughts, while green reminds us of the trees and nature around us. So these colors, if used intelligently and thoughtfully, can serve the purpose of conveying the message a company wants just by the use of color.
How Exactly can Color Affect your Chosen Logo:
- Logo without Color: Colors are one of the most crucial points of logo design. However, to call them the only important point is flat-out incorrect. When one looks at a brightly colored logo, it may seem to be just what you need, but before you make the final decision, see how the logo looks in black and white. Remember that in modern times, logos are used in various media, and sometimes they may have to be depicted in these two basic shades. So, selecting a logo that is close to illegible and unattractive in them cannot be a good idea.
- Cost of Color: The combination of a range of colors may be beautiful to look at, but it isn’t easy on the pocket. Say the logo you’ve picked out combines five to seven colors. It may be visually stunning, but you’ll spend much more every time you print it. It’s not wise to spend that much money on a logo. It’s better to go for a combination of two colors or, at most, three. Even trying various tints of the same color is an intelligent choice, as it not only saves money but it’s soothing to the eye as well.
- If people already associate some particular colors with the company or brand that you want to choose a logo for, it’s a good idea to use those colors in the logo. However, if those colors aren’t doing anything for the company, it is better to avoid them.
How Colors Should be Combined in a Logo
- Bright hues often make a bold statement, so they should be used very carefully.
- Don’t use over-bright colors that hurt the eye.
- Contrasting of colors doesn’t look good on a logo.
- Dull shades can lead the customer to ignore your logo. As a result, your company will be completely ignored as well.
- If your logo contains text, make sure it’s written in dark colors and can be read with ease.
- Every color tells its own story. Ensure the colors you choose go with the products you’re selling or the message you want to get across. For example, if you’re trying to sell medicine, it probably wouldn’t be a great idea to use gray in your logo.
Colors have the power to decide the future of your brand. The impact of color combination in logo design is undeniable.