How Color Combination Makes a Better Impact in Logo Design

It’s undeniable. Branding is the lifeblood of any business. Even for small businesses, you’ve got to build brand identity, or be ready for your company to go belly up.

A big part of many company’s brand identity is the logo. It’s the face of your business. You need one that’s good looking and instantly recognizable. To that end, color can make a big impact on not just how your logo looks, but as a result how your company’s perceived.

In the following article, we discuss the impact that color combinations can make in the design of your firm’s logo and the power that logo’s going to have for your brand.

How Color Combination Makes a Better Impact in Logo Designing

Any person who owns a small business or is otherwise involved with logo designing should have a crystal clear concept of how color combination makes a better impact in logo design. The logo of a company is a big part of what attracts customers to its products. Thus, since a simple logo can decide the fate of business or its popularity, every aspect of the design should be carefully explored. Especially, how the color combination makes a better impact on the logo.

Points to be Kept in Mind

Before we shift to how color combination makes an impact on a logo design we should learn about the other points that must be taken care of before choosing the color. These are:

  • Choose the Shape with Care: Who would want a logo that people forget the moment it’s out of sight? If you don’t want this to happen in your case, choose a logo that is simple in design and yet looks fetching. If you complicate it too much, chances are your customers won’t be able to figure out the message you’re sending, thus making your attempts to create a place for your company in their minds with your logo, futile.
  • An Ideal Logo Should Answer Questions: The moment we see any logo, thoughts like ‘which company does it belong to? What are they manufacturing?’ come to mind. So an ideal logo should be able to tell the prospective customer all these things and more.
  • The Logo Should Remain Constant: Your clothing and shoes may change every year depending on the current fashion trend, but your logo shouldn’t. When people see a logo, they identify the company it represents. If you change your logo every year, you’ll be paving the way for your customer to forget about your company as no one will be able to relate to it any longer.
  • How Color Combination makes a Better Impact: Colors have the capability of inspiring people to think in certain ways without directly spelling it out. For example, white is always the color of peace and purity, blue paints in our thoughts the picture of a sea while green reminds us of the trees and the nature around us. So these colors, if used intelligently and thoughtfully, can serve the purpose of conveying the message a company wants to just by use of color.

How Exactly can Color Affect your Chosen Logo:

  • Logo without Color: Colors are definitely one of the most crucial points of logo design. However, to call them the sole important point is flat out incorrect. When one looks at a brightly colored logo, it may seem to be just what you needed, but before you make the final decision, see how the logo looks in black and white. Remember that in modern times, logos are used in a variety of media and sometimes they may have to be depicted in these two basic shades. So, selecting a logo that is close to illegible and unattractive in them cannot be a good idea.
  • Cost of Color: The combination of a range of colors may be beautiful to look at, but it definitely isn’t easy on the pocket. Say the logo you’ve picked out has a combination of five to seven colors. It may be visually stunning, but you’ll be spending a lot more every time you print it. It’s not wise to spend that much money on a logo. It’s better to go for a combination of two colors or at most three. Even trying various tints of the same color is an intelligent choice, as it not only saves money but it’s soothing to the eye as well.
  • If people already associate some particular colors with the company or brand that you want to choose a logo for, it’s a good idea to use those colors in the logo. However, if those colors aren’t doing anything for the company, it is better to avoid them.

How Colors Should be Combined in a Logo

  • Bright hues often make a bold statement, so they should be used very carefully.
  • Don’t use over-bright colors that hurt the eye.
  • Contrasting of colors don’t look good on a logo.
  • Dull and boring shades can actually lead the customer to ignore your logo. As a result, your company will be completely ignored as well.
  • If your logo contains text, make sure it’s written in dark colors and can be read with ease.
  • Every color tells its own story. Make sure the colors you choose go with the products you’re selling or the message you want to get across. For example, if you’re trying to sell medicine it probably wouldn’t be a great idea to use gray in your logo.

Colors have the power to decide the future of your brand. The impact of color combination in logo designing is undeniable.

(648 Posts)

Paul Andrew

Paul is the founder and editor of Speckyboy Design Magazine. He has many years experience within the web design industry and a passion for the latest web technologies and design trends. He lives in the small town of Inverness in the north of Scotland. Follow him on Twitter.

Comments

  • I do not agree with point 2 (An Ideal Logo Should Answer Questions). It seems a reasonable assumption and I am sure it is still taught at school?In practice however, the ideal logo is a ‘reminder’ a ‘mental hook’ as you will. It is the core of what branding is all about: making an impression that remains lingering in your customers mind as a trigger for memories about your company or product.This is how our brain ‘uses’ a logo. as a bookmark for a memory, an experience, a feeling or knowledge. The logo itself can influence these things by making clever use of things like colour, shape, constancy, etc.If by chance a logo can also convey a message about the company or product because of this, it is an added bonus, but by no means should that be the ideal base on which you create one. Too often I see ‘clever’ logo’s that make an impression, but by doing so take all the stage-light and thereby overshoot their purpose. Sometimes logo’s just try so hard to convey a message it becomes muddled or forced.An ideal logo is simple yet easy to remember without making too much of an impression. The impression should be made by the product, and the logo is there to couple that experience to a visual, mental hook.

  • Sebastian Selling

    Nice article, useful stuff :)

  • This is a great article. I talk to my customers about color and shape at all times. It is good to see how others feel about the coloring of logos.

  • pooja

    Yes, this is true this would be more attractive.