40 Examples of Clever Typography in Logo Design

Typography in logo design says a lot about your business. When used correctly, typography can add balance to your logo. It can also make your logo more memorable if you use nothing but typography, as simple logos are often the ones we easily remember.

There are a few things to keep in mind when it comes to using typography or creating typography-based logos. For starters, you have to know the intended audience. Who is this brand trying to attract, and what are their personal interests, preferences, and pain points?

Once you know who the audience is, you have to understand what feelings the logo should convey and how it should make them feel. Of course, you also have to be familiar with the visual basics and know which fonts would be better suited to convey a particular message.

For example, a brand that wants to present itself as traditional and reliable would do well with serif fonts in their logo. A brand that caters to a young audience, on the other hand, could use a sans-serif font. Another example is a high-end luxury brand that might use script fonts to convey elegance and luxury.

Another aspect of logo design that you should pay attention to is the use of color. For starters, limiting the choice of colors is the best way to ensure your logo looks professional. Then, you need to choose the color based on the message and feel that should be conveyed.

We’ve collected our favorite logo examples that use clever typography with fantastic color choices and font selections. They also all make use of negative space to create an effective and memorable logo.