Typography in logo design says a lot about your business. When used correctly, typography can add balance to your logo. It can also make your logo more memorable if you use nothing but typography, as simple logos are often the ones we easily remember.
There are a few things to keep in mind when it comes to using typography or creating typography-based logos. For starters, you have to know the intended audience. Who is this brand trying to attract, and what are their personal interests, preferences, and pain points?
Once you know who the audience is, you have to understand what feelings the logo should convey and how it should make them feel. Of course, you also have to be familiar with the visual basics and know which fonts would be better suited to convey a particular message.
For example, a brand that wants to present itself as traditional and reliable would do well with serif fonts in their logo. A brand that caters to a young audience, on the other hand, could use a sans-serif font. Another example is a high-end luxury brand that might use script fonts to convey elegance and luxury.
Another aspect of logo design that you should pay attention to is the use of color. For starters, limiting the choice of colors is the best way to ensure your logo looks professional. Then, you need to choose the color based on the message and feel that should be conveyed.
We’ve collected our favorite logo examples that use clever typography with fantastic color choices and font selections. They also all make use of negative space to create an effective and memorable logo.
Codeshift Logo Design by Dalius Stuoka
Attach Logo Design by Paulius Kairevicius
Logo Creation Kit by Zeppelin Graphics
Vip1 Identity Project by Leo
Extend Logotype by Vlado Paunović
Kingdom Wordmark Logo by Sumesh A K
Gorillove by Vaneltia
Minimal Logos Vol.4 by Zeppelin Graphics
Heavy Logotype by Vlado Paunović
Seolution.it by Mattia Moretto
Rock Fries by Ahmed Creatives
The Horse Club by Ahmed Creatives
Bark And Sip Logo by Peter White
Hatchet Logo by Jordan Wilson
OpenBox by Alek Triptic
Watercolor Logo Templates by Switzergirl
Japan Logo by Ina Basholli
Sydney Logotype by Vlado Paunović
Umbrella Wordmark by Jabir j3
USB Logo by Piotr
Check Logo by Ina Basholli
Geometric Logo by Zeppelin Graphics
Drop Logo by Ina Basholli
Milk Logo by Sumesh A K
Doctor Wordmark by Aditya
Perforation Logotype by Vlado Paunović
My Indian Closet by Ancitis
Warning Logo by Ina Basholli
Minimal Geometric Logo Collection by Eightonesix Studios
Dyslexia Logotype by Vlado Paunović
Blind Wordmark by Sumesh A K
Vintage Logo Collection by Orca Creative
Smash Logo by Sumesh A K
Disappear Logotype by Vlado Paunović
Technology Logo Collection by Eightonesix Studios
Jankeš Beekeeping by fraGile
CodeMaus by Mads Burcharth
North by Sehban Ali Akbar
Cleaver Logo by Sehban Ali Akbar
Mystery by Sehban Ali Akbar
Jump Logo by Sehban Ali Akbar
Handpicked Logo by Minimalexa Design
3 Degrees by Minimalexa Design