Since the inception of the web, newsletters have played a critical role in marketing, and continue to be an essential communication method for businesses and brands to share new content and product updates. Even though social media has gained tremendous popularity, email remains unbeatable. Most users prefer to keep their business within their private inboxes while leaving their personal lives on social networks.
This year, an estimated 347 billion emails will be sent and received daily, with over 90% being checked or opened on mobile devices. Therefore, using a responsive template for your email marketing campaigns is crucial.
Designing simple HTML emails is already challenging, but creating ones that work well across all email clients and devices’ varying screen sizes is even more daunting.
Fortunately, several designers and developers have done most of the work for you by creating free, easy-to-edit, and responsive newsletter templates that work on all devices and email clients. You’ll find the best of them below.
Pre-Designed Responsive Newsletter Templates
Briar Free Responsive Email Template (by Slicejack)
Briar is a free responsive newsletter template with a simple design. It has been thoroughly tested with Litmus and EmailOnAcid and works perfectly well with all email clients. This template is MailChimp-ready.
Green Village Free HTML Template (by Pixelbuddha)
Green Village is a clean pre-designed email template that is suitable for various purposes and business types. The download package includes both a layered PSD template and the HTML source files.
Compatible with almost all email service providers, Olivia is a responsive newsletter template that comes bundled with thirteen pre-designed modules so you can create your newsletter exactly how you want it.
Bussy Free HTML Email Template (by MailBakery)
Bussy is a free newsletter template that has been designed with a simple layout and dark blue and soft red color scheme, making it ideal for corporate business.
Passion Free Responsive Email Template (by Pixelbuddha)
Modern and clean, Passion is a multi-purpose email template that various business types can use. It is compatible with both MailChimp and CampaignMonitor, and works in all major email clients.
Easy to customize and bundled with nine pre‑designed modules, Madeline is the perfect responsive newsletter template for fashion and eCommerce businesses. You can create your newsletter without writing a single line of code by using the built-in email builder.
MailPortfolio Free Responsive Email Template (by Slicejack)
With a simple and clean design, MailPortfolio is a free responsive email newsletter for sending personal portfolio or blogging updates to your readers and followers.
Emailology Responsive Email Template (by Email On Acid)
Released by Email on Acid, Emailology is a pre-designed template that offers three layouts that trigger based on the screen’s width. By default, it supports either one, two, or three columns, and as you activate each media query, the template converts to a one-column layout for mobile devices.
Way Mail is a collection of email templates that comes with over thirty pre-designed modules. Responsive, compatible with all major email service providers, and also includes the PSD templates of the original design.
Creative Boost HTML Email Template (by MailBakery)
Creative Boost is a free newsletter template from MailBakery that is fully responsive and tested in all major email clients. It comes with a dark color scheme that would be perfect for most types of businesses.
Free Material Design HTML Email Template (by Paul Goddard)
Created by Paul Goddard and based on the design aesthetics of Google’s Material Design, this simple newsletter template has been fully Litmus tested and is completely free to use.
Even though the minimally designed Dazzle newsletter template has been specifically built for photographers, it could easily be edited and used by any creative person or agency. It comes with an online builder, so you don’t need to know any coding to design your newsletter.
Daily Times Email Template (by Email On Acid)
The free newsletter template Daily Times is perfect for online newspapers, magazines, and personal bloggers to share content with their followers and readers. It can even deliver dynamic ads when paired with LiveIntent’s software.
Shopilicious Free HTML Email Template (by MailBakery)
Thoroughly tested in all major email clients, Shopilicious is a free responsive newsletter template that has been designed specifically for eCommerce stores.
Litmus Responsive Email Templates (7 Templates, by Stamplia)
Designed by Stamplia and released by Litmus, this is a collection of seven pre-designed responsive email templates that have been thoroughly ‘Litmus-tested.’ They also come with the PSD source files.
Barebones Responsive Newsletter Templates
Cerberus Responsive HTML Email Templates (3 Templates, by Ted Goas)
Cerberus is a small collection of robust and thoroughly tested barebones HTML email templates. The Fluid template is percentage-based and shrinks on mobile screens, the Responsive template uses media queries, and finally, there’s a Hybrid template that uses a blend of both percentages and media queries.
Antwort Responsive Layouts for Email (3 Templates)
Antwort offers a small collection of barebones responsive layouts for email that fits and adapts to client widths. The one, two, and three-column templates work perfectly well on all major desktop and mobile email clients. The templates also come with extensive documentation.
Email Blueprints HTML Email Templates (6 Templates, by MailChimp)
MailChimp released this collection of six bare-bones responsive templates, entitled Email Blueprints, so that they could be used as a solid starting point for designing email newsletters. The templates include some MailChimp specific template language elements, but they can be easily removed if you are not a MailChimp user.
Basic Free HTML Email Template (by MailBakery)
Designed to be used as a base for your own responsive email newsletters, Basic is a free to download template that comes with just enough CSS and a simple layout so that you can get started quickly.
Responsive Table-Based Email Template (by Phil Wareham)
This barebones template has been based on MailChimp’s Email Blueprints and the Email Boilerplate from Sean Powell. It is a responsive table-based email template that includes MailChimp merge tags, but they can be removed if you don’t need them.
Responsive Newsletter Frameworks
Foundation for Emails (11 Templates)
Previously called Ink, Foundation for Emails is a responsive email framework from ZURB that includes a flexible grid system and some simple UI elements for rapid email prototyping. Foundation for Emails also has 11 responsive email templates available.
MJML Responsive Email Framework (21 Templates)
MJML is a markup language that has been designed to reduce the pain of coding a responsive email. Its semantic syntax makes the language straightforward, while its rich standard components library shortens your development time and lightens your email codebase. MJML’s open-source engine takes care of translating the MJML you wrote into responsive HTML.
Bojler Responsive Email Framework (2 Templates)
The Bojler Framework has been built by the team at Slicejack to make it easier for you to create lightweight and responsive newsletters. The framework has been thoroughly tested on numerous email clients and devices.
The HTML Email Framework (3 Templates)
The HTML Email Framework has been developed to help you build responsive HTML email templates using pre-set grid options and simple components needed for building responsive HTML email templates. It support’s over 60+ email clients.
Maizzle Framework for Rapid Email Prototyping (5 Templates)
Powered by Tailwind CSS and a Node.js build system, Maizzle is a modern framework for developing HTML emails and newsletters. The framework doesn’t use tags like
column; instead, you use real HTML tags that you style with Tailwind CSS’s utility classes.