Culture can play a strong part in the style and position of a logo and brand. Asian culture and food is popular around the world and is particularly popular with Western consumers.

In design and marketing, there are two reasons a logo or brand might be Asian themed: 1) the product or service might be Asian in nature (for example a Sushi restaurant) or 2) an Asian theme might symbolize something about your product (such as with “Sumo Messenger” below). In both cases (assuming your target market is primarily Westerners) a good Asian themed logo will involve a mix of Asian style with Western aesthetic.

The logos below include fantastic examples of Asian-themed products or services targeting English-speaking consumers.

Jindojo

Japan Style

Banzai Tokyo

Touring Japan

MIAGUIII Fashion Logo

Ninja Mask

Ninja Architect Logo

Sumo Messenger

Mama Fu”s

Sun Tzu

Founder

Bonsai Media Group

Pure Asian Cuisine

East of Italy

Osaka

SKN Lawyers

Sensei

Hong Kong Design Institute

Makaha

Nomad Design

Bairindo

Kabuki

Photographer Sushi

Tempura Mori

Wu Tao

Futianxingen

Silk Flex

Asia & Beyond

Sushi Masters

Denshu Sushi

Conclusion

Does your Asian themed logo adopt a modern, western design aesthetic like the logos above? If not, consider using the colors black, red and white juxtaposed to create contrast and a bold logo (along with an elegant font).