The culture in which a logo and brand is situated can play a significant role in its style and position. Asian culture and food, in particular, have become increasingly popular around the world and are highly favored by Western consumers.
When it comes to designing and marketing logos, there are typically two reasons for incorporating an Asian theme. The first is that the product or service being offered is Asian in nature – such as a sushi restaurant. The second reason is that an Asian theme can be used to symbolize something about the product, as seen with the “Sumo Messenger” logo below.
In either case, it’s important to strike a balance between Asian style and Western aesthetics, especially if the target market is primarily Western.
The logos featured below provide excellent examples of Asian-themed products and services that are specifically designed to appeal to English-speaking consumers.
From elegant Japanese calligraphy to bold Chinese characters, these logos demonstrate how Asian aesthetics can be integrated into Western design principles to create an effective and compelling brand identity.
Does your Asian themed logo adopt a modern, western design aesthetic like the logos above? If not, consider using the colors black, red and white juxtaposed to create contrast and a bold logo (along with an elegant font).
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