Culture can play a strong part in the style and position of a logo and brand. Asian culture and food is popular around the world and is particularly popular with Western consumers.
In design and marketing, there are two reasons a logo or brand might be Asian themed: 1) the product or service might be Asian in nature (for example a Sushi restaurant) or 2) an Asian theme might symbolize something about your product (such as with “Sumo Messenger” below). In both cases (assuming your target market is primarily Westerners) a good Asian themed logo will involve a mix of Asian style with Western aesthetic.
The logos below include fantastic examples of Asian-themed products or services targeting English-speaking consumers.
MIAGUIII Fashion Logo
Ninja Architect Logo
Bonsai Media Group
Pure Asian Cuisine
East of Italy
Hong Kong Design Institute
Asia & Beyond
Does your Asian themed logo adopt a modern, western design aesthetic like the logos above? If not, consider using the colors black, red and white juxtaposed to create contrast and a bold logo (along with an elegant font).
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