Giving a DAM About Your Digital Assets

Giving a DAM About Your Digital Assets

Everyone is a content producer today – from the largest publishing house and entertainment studio, down to the smallest eCommerce store, corporate website or personal blog. If content is the…

What Has Happened to All of the Web Design Ideas?

What Has Happened to All of the Web Design Ideas?

We all know that most design clients are fairly predictable in tastes and not exactly thrilling to work for. I am sure you are not clapping your hands in excitement…

Web Design Tips to Help You Sell Services Online

Web Design Tips to Help You Sell Services Online

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the…

Progressive Web Applications: What Exactly Are They?

Progressive Web Applications: What Exactly Are They?

The Progressive Web Apps (PWA) technology developed by Google has been available to the public for almost a year, but relatively few people outside the world of hardcore developers are…

An Introduction to Progressive Image Rendering

An Introduction to Progressive Image Rendering

Images play important roles in websites, helping to improve conversions, enhance user experience and increase their engagement. There’s almost nothing better than an ideal image to draw the eye to…

User-Centered Design for Conversion Rate Optimization

User-Centered Design for Conversion Rate Optimization

Companies hire me to improve the conversion rate of their websites. Sometimes, their underlying belief is that the main problem resides in single, isolated elements such as CTA buttons. I…

Pitch the Promised Land – Designing Your Company Story

Pitch the Promised Land – Designing Your Company Story

It is important to stay on top of all of the emerging marketing trends and technology-driven tactics as best you can. But, you also have to realize that many of…

A Realistic Look at Social Media Marketing in 2017

A Realistic Look at Social Media Marketing in 2017

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social media – nor do…

The Big CSS Media Query Mistake

The Big CSS Media Query Mistake

CSS

Do you ever feel weird when everyone around you is doing something you would ordinarily think is wrong [or not quite ideal at the very least], but somehow no one…

Should You Be Using Snapchat in Your Digital Marketing Campaign?

Should You Be Using Snapchat in Your Digital Marketing Campaign?

The days of Facebook and Twitter as the dominant social media powers are over. Today, there are several social media networks, each with unique niches and trends. While it may…

UX Trends For Small Business Websites

UX Trends For Small Business Websites

With smartphone and tablet technology catching up to desktops and laptops, web design and user experience needs to catch up, too. If you toss together a design based off a…

What Do You Do When the Project You’re Working on No Longer Excites You?

What Do You Do When the Project You’re Working on No Longer Excites You?