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Are You Actually Designing for the User? A Case for Empathetic Design

Are You Actually Designing for the User? A Case for Empathetic Design

Web designers are the artists of the technology world. As such, it can be tempting to view a project as a form of self-expression, another notch in a portfolio that…

10 Rules to Follow for Popups and Modal Windows

10 Rules to Follow for Popups and Modal Windows

Skillfully used popups or unclicked modal windows are probably the best ways to attract newsletter subscribers, to sell products, and to generally get your message noticed. But they’re so annoying!…

Mobile Web Design Adaptations for Better UX

Mobile Web Design Adaptations for Better UX

The number of mobile internet users has far surpassed the number of desktop users, eliminating the question of whether or not websites need to be adapted to devices of varying…

The UX Mistakes That Cost Companies Millions

The UX Mistakes That Cost Companies Millions

My friend is a steel structure engineer – his company has been involved in putting up enormous structures, like the iconic Gherkin in London. If he doesn’t get it right,…

Busting the UI=UX Myth

Busting the UI=UX Myth

Identifying user goals and helping them accomplish those goals through your product – that’s the key objective of all organizations that build digital products. There are various elements that influence…

5 Simple UX Exercises That Will Change How Decision Makers Think

5 Simple UX Exercises That Will Change How Decision Makers Think

Say you’re a digital business owner or marketing executive and you want to know more about the UX field. You’ve already done your fair share of reading up on UX…

Essential Tips for Creating a Beautiful & Engaging UI

Essential Tips for Creating a Beautiful & Engaging UI

User interface, or UI, is a consideration in the design of anything created to be used. Although industrial and graphic designers also use UI design principles in their work, UI…

Introduction to User Experience Personas

Introduction to User Experience Personas

The user persona is one of the most valuable tools in your UX toolbox. These imagined people allow your entire design or development team to envision a single user story…

Understanding the Potential of Adaptive User Interfaces

Understanding the Potential of Adaptive User Interfaces

Interfaces are one of the most crucial aspects of modern design. Users depend on intuitive, responsive interfaces to access content and services on the internet, and interface trends have evolved…

Why User Interface Changes Annoy People & How to Handle It

Why User Interface Changes Annoy People & How to Handle It

Sometimes, revamping a website’s or a mobile app’s interface causes users to freak out. People may get disappointed with a new color scheme, the positioning of elements, or anything similar….

How to Increase B2B Sales by A/B Testing Your CTA

How to Increase B2B Sales by A/B Testing Your CTA