• http://www.siteroom.co.uk Dan

    Good examples, except for the confusing entry on decades. The graphic correctly shows that ’80s is right, and 80′s is wrong. Then you follow this with a sentence which does exactly the opposite! It should read 1960s – the apostrophe is redundant.

    • http://twitter.com/mikefireball Mike

      It could be correct in such a case as “1960’s presidential election.” So it’s not automatically wrong; it was just a poorly chosen example.

    • Dougbowski

      I can see where you’re coming from, however if you read that following sentence Sonia is pointing out that in that example, 1960′s, the use of the apostrophe is as a visual aid for the reader to make the type clearer.

  • http://typenights.com/ Rednights

    I think he was trying to point out in that instance it is used as a visual aid … grammar being pushed off to the side.

    1960′s looks better than

    1960s

    no matter how incorrect it may be.

  • http://www.flowdesignz.com Jen

    I’m a total grammar freak and it was quite interesting to read this!

  • alpha

    One word. Education.

    Enough said.

  • http://avisualidentity.com David ODey

    Interesting post! Thanks for the examples.

  • http://www.yourwebdepartment.com Flavio Mester

    Very useful. Although I live in an English speaking country, English is not my first language and sometimes I still get confused (not that my native English speaking friends and even my sons don’t either…)

  • http://blog.shpyo.net shpyo

    Thanks God, that Polish is more simple than English :)

  • Laura

    I’m not sure about using the apostrophe as a “visual aid” at all. What’s the point of grammar if you’re just going to throw punctuation around based on how it looks?

    • http://www.headbloom.com Alan Headbloom

      Laura, ultimately, it’s all about communication. If the visual impression is misleading, then sometimes the rules need to be accommodated. For example, I prefer the following:
      do’s and don’ts
      even though the first apostrophe is to separate the s from the final vowel (and avoid confusion with the old Microsoft operating system, DOS) while the second apostrophe simply indicates the missing letter o in “not.”

      The other options just “look” funny:
      dos and don’ts
      do’s and don’t's

      How about this:
      Dot your I’s and cross your T’s.

      Good communication should be clear and not call attention to itself, IMO.

      For a good chuckle on this topic, here’s a blog on an apoplectic apostrophe user: http://www.headbloom.com/index.php/resources/post/apostrophe_apoplexy/

  • Hugh McNally
  • dev0347

    I’m not sure how 1960′s is any more clear than 1960s and is only applicable to a US audience anyway. Other variants of English do not have that use of the apostrophe.

    Ref: http://bit.ly/aEykoM

    Although the above link does make clear that p’s and q’s is correct, I would personally capitalise the P and Q to give ‘Ps and Qs’.

    Punctuation, as Laura [above] notes, is not intended to be a visual aid: it exists to give proper context to writing and to provide meaning. Using it as a visual aid leads to monstrosities like hear’say, the British band of the early 2000s. That apostrophe in their name still makes me want to vomit to this day.

    • Craig

      But capitalizing P and Q in ‘Ps and Qs’ actually obscures the meaning of the phrase, since it’s based on type-compositors being careful not to mix up the p and q typesorts which are mirror images of each other…

  • http://www.apostrophecatastrophes.com Becky

    The AP recently declared that it should be:
    do’s and don’ts

    I don’t love the apostrophe in do’s, but I agree that it avoids confusion with DOS computer references.

  • http://schneidersweb.wordpress.com Speider

    Smart punctuation has become smarter then the users!
    ;)

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  • http://laymanslayout.wordpress.com Sam Jennings

    Good article.

    While you point out there is a difference between apostrophes and primes, it would be good to point out to everyone what a prime is actually used for. For example primes are for denoting measurements such as inches and feet or seconds and minutes.

    http://en.wikipedia.org/wiki/Prime_(symbol)

  • http://iamautocomplete.com angelee

    I agree with the ‘common mistakes’ section. Sometimes, I pause for awhile and get myself reminded of which ‘it’s’ or ‘its’ should be correctly used…. but definitely not the ITS’….

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  • http://www.richardcornish.com Rich

    The Linotype graphic has several repetitions and errors. Linotype is likewise incorrect. These are the correct marks:

    ‘ ‘ Open single quotation mark
    ’ ’ Closed single quotation mark / Apostrophe
    “ “ Open double quotation mark
    ” ” Closed double quotation mark
    ′ ′ Prime (Feet / Minutes)
    ″ ″ Double prime (Inches / Seconds)
    ” " Typewriter double quotation mark
    ‘ ' Typewriter single quotation mark
    ‚ ‚ Single low-9 quotation mark
    „ „ Double low-9 quotation mark
    ´ ´ Acute accent with no letter
    ` ` Grave accent/reversed apostrophe with no letter
    ‹ ‹ Single angle quote left (single guillemet left)
    › › Single angle quote right (single guillemet right)
    « « Double angle quote left (double guillemet left)
    » » Double angle quote right (double guillemet right)

  • Bob Malloy

    I’m seeing quite a lot of ads recently using Hawai‘i vs. Hawai’i.