It’s undeniable. Branding is the life blood of any business. Even for small businesses, you’ve gotta build brand identity, or be ready for your company to go belly up.
A big part of many company’s brand identity is the logo. It’s like the face of your company. You need one that’s good looking and instantly recognizable. To that end, colour can make a big impact on not just how your logo looks, but as a result how your company’s perceived.
In the following article, we discuss the impact that colour combinations can make in the design of your company’s logo and the power that logo’s going to have for your brand.
How Colour Combination Makes a Better Impact in Logo Designing
Any person who owns a small business or is otherwise involved with logo designing should have a crystal clear concept of how colour combination makes a better impact in logo designing. The logo of a company is a big part of what attracts customers to its products. Thus, since a simple logo can decide the fate of a business or its popularity, every aspect of the design should be carefully explored. Especially, how the colour combination makes a better impact on the logo.
Image Source: Paint Dripping Via Shuttershock
Points to be Kept in Mind While determining How Colour Combination Makes a Better Impact in Logo Design:
Before we shift to how colour combination makes an impact on a logo design we should learn about the other points that must be taken care of before choosing the colour. These are:
• Choose the Shape with Care: Who would want a logo that people forget the moment it’s out of sight? If you don’t want this to happen in your case, choose a logo that is simple in design and yet looks fetching. If you complicate it too much, chances are your customers won’t be able to figure out the message you’re sending, thus making your attempts to create a place for your company in their minds with your logo, futile.
• An Ideal Logo Should Answer Questions: The moment we see any logo, thoughts like: which company does it belong to? What are they manufacturing? come to mind. So an ideal logo should be able to tell the prospective customer all these things and more.
• The Logo Should Remain Constant: Your clothing and shoes may change every year depending on the current fashion trend, but your logo shouldn’t. When people see a logo, they identify the company it represents. If you change your logo every year, you’ll be paving the way for your customer to forget about your company as no one will be able to relate to it any longer.
Last but not least…
• How Colour Combination makes a Better Impact: Colours have the capability of inspiring people to think in certain ways without directly spelling it out. For example, white is always the colour of peace and purity, blue paints in our thoughts the picture of a sea while green reminds us of the trees and the nature around us. So these colours, if used intelligently and thoughtfully, can serve the purpose of conveying the message a company wants to just by use of colour.
How Exactly can Colour Affect your Chosen Logo:
• Logo without Colour: Colours are definitely one of the most crucial points of logo design. However, to call them the sole important point is flat out incorrect. When one looks at a brightly coloured logo, it may seem to be just what you needed, but before you make the final decision, see how the logo looks in black and white. Remember that in modern times, logos are used in a variety of media and sometimes they may have to be depicted in these two basic shades. So, selecting a logo that is close to illegible and unattractive in them cannot be a good idea.
Image Source: Open Pantone Sample Colors Via Shuttershock
• Cost of Colour: The combination of a range of colours may be beautiful to look at, but it definitely isn’t easy on the pocket. Say the logo you’ve picked out has a combination of five to seven colours. It may be visually stunning, but you’ll be spending a lot more every time you print it. It’s not wise to spend that much money on a logo. It’s better to go for a combination of two colours or at most three. Even trying various tints of the same colour is an intelligent choice, as it not only saves money but it’s soothing to the eye as well.
• If people already associate some particular colours with the company or brand that you want to choose a logo for, it’s a good idea to use those colours in the logo. However, if those colours aren’t doing anything for the company, it is better to avoid them.
How Colours Should be Combined in a Logo:
• Bright hues often make a bold statement, so they should be used very carefully.
• Don’t use over-bright colours that hurt the eye.
• Contrasting of colours don’t look good on a logo.
• Dull and boring shades can actually lead the customer to ignore your logo. As a result, your company will be completely ignored as well.
• If your logo contains text, make sure it’s written in dark colours and can be read with ease.
• Every colour tells its own story. Make sure the colours you choose go with the products you’re selling or the message you want to get across. For example, if you’re trying to sell medicine it probably wouldn’t be a great idea to use gray in your logo.
Colours have the power to decide the future of your brand. The impact of colour combination in logo designing is undeniable.