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Addison Duvall (73 Posts)

About: Addison Duvall is the author of Food Identities, a blog that explores the crossroads of food, design, art, and culture. She’s written some things, designed other things, and eaten a whole lot of food.
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Improve Your Communication With Your Clients

When you walk into a bakery, what’s the first thing you want to know? Do you care that the bakery was started back in the ’60s by the current owner’s immigrant Grandma? Or that the head pastry chef’s favorite dessert is a strawberry cheese Danish with the perfect blend of cheesiness, flakiness, and strawberry-ness? Or how about that the tiles…

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Using Your Own Design Voice

Your design voice – or design style, if you will – is how you choose to relay information to your audience. That sounds simple, but for the uninitiated, it can be incredibly confusing. I have a confession to make today: when I started writing this article, I was stumped at how to best phrase my main idea. I had something…

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Storytelling For Freelancers

Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? The boss liked my story….

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New Flavors: Design and the Unique

Quick, how many flavors are there in food? We’ve all probably heard that there are four: sweet, salty, sour, and bitter. But what would you say if I told you that someone had discovered a fifth basic flavor not too long ago? In 1908, Japanese scientist Dr. Kikunae Ikeda did just that, when he managed to isolate the exact component…

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Talking Cash: Preventing Future Client Burn

It seems like every designer has a horror story or two (or seventeen) about getting ripped off by a client who refuses to pay. Once it happens, there’s not too much you can do. It sucks, but it’s the simple truth. If you didn’t get a contract or a clear payment process established in the beginning, a lot of the…

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Be the Mom: How To Avoid Design By Committee

Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, cooperating and sharing colors. The woman leaves the room for a moment, and when she comes back, she is dismayed to find that the children have all begun scribbling on the walls. There…

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3 Ways Designers Can Provide Unique Value To Clients

If you’ve ever purchased organic food from a grocery store or farmer’s market, you know that it can be, well, pricey. Some people report as much as a 300% increase in their grocery bill when they buy organic versions of their regular groceries. And is it worth it? Staunch fans of organic living claim that it is. They say the…

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Networking For Designers 101: How To Network Properly

Ah, networking. Every creative freelancer’s favorite thing ever. Going out to events, shaking hands, plastering on a fake smile, getting paper cuts from passing out hundreds of business cards, dodging flakes and crazies galore. Or perhaps you’re the online type of networker – stalking people on Twitter and LinkedIn, carpet bombing potential clients with form letters and links to your…