Audacious title, ‘The Make People Buy Things Secret,’ isn’t it? Imagine a single element that any designer – serving clients in any industry – can use to make a target…
Author Archives
Addison Duvall (73 Posts)
Providing Unique Value To Your Design Clients
If you’ve ever purchased organic food from a grocery store or farmer’s market, you know that it can be, well, pricey. Some people report as much as a 300% increase…
How to Deal With Overly Opinionated Design Clients
Do you know what a shoemaker is? Well… it’s a person who makes shoes. But it also has another meaning. In the culinary world, a shoemaker is a hack –…
Generalizing Your Skills Will Never Make You a Design Specialist
I’m going to talk about something controversial today. Everyone strap in and brace yourselves. Freelance designers like to encourage newbies entering the industry to learn as many skills as they…
The Deadly Communication Sins Freelancers Commit
Alright, freelancers – it’s time to confess! How many of you are guilty of not communicating regularly enough with your clients? Maybe you’re running behind on your deadline, and you’re…
The Idea Generation Process of Scribbling on a Napkin
Millions of us around the world eat at restaurants every day with our family, friends, co-workers, clients, parole officers…just kidding. Restaurants serve an important purpose in our lives – a…
Carving out a Niche as a Designer Isn’t Just an Overused Cliché
Here’s a scenario for you. You’re out with your friends, and you’re getting hungry. The members of your group start suggesting places where you can go and grab some dinner….
The Secret to Successful Food Packaging Design
We all see it every day. That box, that wrapper, those bottles, jars, and cans. Food packaging is something that permeates our lives, and yet most people don’t ever stop…
Simplifying Your Designs for the Smartest User
You probably know that putting too much food on your plate is usually a bad idea. Since research indicates that you’re more likely to overeat if you fill your plate,…
Designers Don’t Keep Sketchbooks Nearly Often Enough
As a food lover, I absolutely adore cookbooks. I have a ton of them – all filled with pages and pages of delicious recipes for me to try and experiment…
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