To the average person, an advertisement is an annoyance. The words have become synonymous in the decades since the golden days of advertising. Today, and to be worth the paper it’s printed on an advertisement has to step beyond the bounds of conventional professionalism and do something extra to capture the viewers eye.
Of course, in print ads the role of Typography can’t be understated. You must communicate details to the readers, but you can’t do it in a way they’ll easily forget.
This gallery highlights 30 of the finest examples of typography in advertising. They all communicate in wonderful and innovative ways, and work very hard to draw the eye.
50 Beautifully Designed Posters with Amazing Typography →
Typography as Art →
45 Creative Examples of Typography in the Wild →
50 Examples of Effective Uses of Typography Within Web Design →
A Showcase of 35 Beautiful Typographical Illustrations →
ABSA Bank Typography Concepts
Meth
Vans
21 to Drink
Other Time
Nike
Neo Nation
Shape Ups
Species Risk Extinction
Coalition to Stop the Use of Child Soldiers
Girlfriend
Crash
Durex
Honda Weekend
Discovery Channel Life
Cascavel
Complot Creativity School
Fencer
Making Worlds
Vultures
Kodak Ads
Seriously Fungi
Finger Fun
Callbox Billboard Design
HBO 20th Century
Newport Beach Film Festival
Life
Eat My Brain
Honda Insight
Layout Design 2012
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