Author Archives

Addison Duvall (73 Posts)

About: Addison Duvall is the author of Food Identities, a blog that explores the crossroads of food, design, art, and culture. She’s written some things, designed other things, and eaten a whole lot of food.
thumb

Stop Marketing To The Competition!

As a creative freelancer, I’ve seen a peculiar trend among other freelancers more times than I’d like to recount. I’m going to bring some attention to it, and hopefully persuade at least a few out there to reverse it. The trend is this: many freelancers tend to post things on their blogs that go into the dense particulars of their…

sins_thumb

Deadly Communication Sins Freelancers Commit

Today, we’re going to explore those communication “sins” that cause designers so much trouble, and how you can turn them around so that your clients will start rejoicing again. Alright, freelancers – it’s time to confess! How many of you are guilty of not communicating regularly enough with your clients? Maybe you’re running behind on your deadline, and you’re too…

cupcake_thumb

Improving Your Design Workflow – The Cupcake Method

Ah, cupcakes. Who doesn’t love those little, round bites of deliciousness? With a history spanning many, many years, cupcakes have a rich legacy that includes chemistry, enterprise, and problem solving. Today we’ll explore five ways the design process is remarkably similar to the process pastry chefs use to bake cupcakes, and what designers can do to improve their own design…

ethical-01

Handling Ethical Disagreements With Clients

Sometimes, you may get a client who wants you to do something that you’re just not comfortable with. We all want to please our clients, but how do you please a client who, say, really wants you to directly copy another company’s logo design or sales copy? Or who wants you to do something malicious to a competitor’s online reputation,…

sdm_thumb

Dealing With Overly Opinionated Clients

Do you know what a shoemaker is? Well… it’s a person who makes shoes. But it also has another meaning. In the culinary world, a shoemaker is a hack – someone who is typically ill-informed and incompetent, and who uses shortcuts to get around their lack of skill. The term comes from the oddity of having a person who makes…

occam_thumb

Shave Your Designs With Occam’s Razor

Did you know that designers can use a tool that mathematicians, philosophers, and other academics have known about for hundreds of years? It’s called Occam’s Razor, and it’s a law that states, essentially, that the simplest solution is usually the best or most correct. For example, if your client is late to a meeting, you would probably assume he or…

buds_thumb

Waking Up Your Clients’ Taste Buds

One of the hallmarks of a top chef is his or her ability to do interesting takes on food combinations that, at first glance, seem like they wouldn’t go together at all. The first person, for example, to pair peas and wasabi together was a culinary genius. Think about it. Someone had to test flavors repeatedly – combining and recombining…

place_thumb

Everything In Its Place – How a Professional Culinary Technique Can Help You Become a Better Freelancer

Today I’m going to tell you the story of two cooks: David and Jenny. Both are equally talented in the kitchen, and both are about to prepare a 6-course meal for a table full of rowdy dinner guests. They’re hungry and they’re hungry now. David gets his pots and pans out, pulls what he needs from the fridge as it’s…

persona_thumb

Put More Personal Work In Your Portfolio

Anyone here have a bunch of strange, unusual, or, shall we say, “quirky” hobbies? Perhaps you like to collect bottle caps from around the world and photograph them as found typography. Or maybe you recycle old computer parts to fashion into handmade art pieces? Come on, you’re designers – I know there’s something juicy you work on when you’re not…

test_thumb

Testing Your Marketing Efforts as a Freelancer

In today’s freelancing climate, one of the best things you can do in terms of marketing yourself is to think in what I like to call “Test Terms.” What does this mean? When a food company is developing a new product to release into the market, they don’t simply travel in a straight line from recipe to manufacturing to stocking…

sketch_thumb

Sketchbooks – The Designer’s Cookbook

As a food lover, I absolutely adore cookbooks. I have a ton of them – all filled with pages and pages of delicious recipes for me to try and experiment with. Perhaps some of you do as well. My favorite part of a cookbook is the visuals – mouth-watering pictures of food heaven on perfectly arranged plates. It’s enough to…