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Nicole Amsler (10 Articles)

Nicole Amsler is vice president of Marketing at Cloudinary. With 20 years of marketing experience, Nicole knows first-hand the positive impact that good website design and faster downloads have on demand generation and customer conversion rates.
Image Management Best Practices

Image Management Best Practices

By UX Design & Web Design

There’s no debating the fact that including images on your website or mobile app draws the interest of users and leads to stronger engagement. For example, posts that include images…

Giving a DAM About Your Digital Assets

Giving a DAM About Your Digital Assets

By Web Design

Everyone is a content producer today – from the largest publishing house and entertainment studio, down to the smallest eCommerce store, corporate website or personal blog. If content is the…

The 15 Best Free WordPress Themes for Photographers in 2021

The 15 Best Free WordPress Themes for Photographers in 2021

By Photography, WordPress

All of these free photography WordPress themes put your photos into focus and allows your visitors to get a glimpse into your photography style.

An Introduction to Progressive Image Rendering

An Introduction to Progressive Image Rendering

By Web Design

Images play important roles in websites, helping to improve conversions, enhance user experience and increase their engagement. There’s almost nothing better than an ideal image to draw the eye to…

Image Loading, Reloaded

Image Loading, Reloaded

By Web Design

In the world of web design, what you don’t see can hurt you. Worse, it can damage your brand reputation, bottom line, or both. Specifically I’m talking about images. Images…

Lazy Loading for Optimal Performance

Lazy Loading for Optimal Performance

By Web Design

Who doesn’t love some striking imagery to drive your point home? Whether you’re selling a product or service, trying to communicate complex ideas, or simply captivate the emotions of your…

Selecting the Best Format for Image Content

Selecting the Best Format for Image Content

By Web Design

When it comes to adding images to a website, most developers have several formats to choose from – JPEG, JPEG-XR, PNG, WebP and GIF to name a few. But determining…

Avoiding Generation Loss with Web Images

Avoiding Generation Loss with Web Images

By Web Design

Everyone knows what happens if you make a photocopy of a photocopy: The quality deteriorates with each subsequent copy. This phenomenon is called “generation loss.” In theory, digital images shouldn’t…

Auto Tagging: The Key to Streamlined Digital Asset Management

Auto Tagging: The Key to Streamlined Digital Asset Management

By Web Design

If your company has an enormous library of digital assets, finding a specific image for a new web project or targeted email campaign can be like trying to locate that…

How to Optimize Image Delivery Efficiently and Cost Effectively

How to Optimize Image Delivery Efficiently and Cost Effectively

By Web Design

Part one of this series examined mistakes you may be making when handling images, and the steps you can take to remedy them. In this article, you’ll learn about common…

How to Optimize Images on Websites to Improve Performance and UX

How to Optimize Images on Websites to Improve Performance and UX

By UX Design