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Nicole Amsler (10 Articles)

Nicole Amsler is vice president of Marketing at Cloudinary. With 20 years of marketing experience, Nicole knows first-hand the positive impact that good website design and faster downloads have on demand generation and customer conversion rates.
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Image Management Best Practices

There’s no debating the fact that including images on your website or mobile app draws the interest of users and leads to stronger engagement. For example, posts that include images…

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Giving a DAM About Your Digital Assets

Everyone is a content producer today – from the largest publishing house and entertainment studio, down to the smallest eCommerce store, corporate website or personal blog. If content is the…

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12 Best Free Style & Fashion Flyer Templates

These stunning free fashion flyer templates (PSD, AI & EPS) will work well to attract attention for your business, brand, or style event.

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An Introduction to Progressive Image Rendering

Images play important roles in websites, helping to improve conversions, enhance user experience and increase their engagement. There’s almost nothing better than an ideal image to draw the eye to…

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Image Loading, Reloaded

In the world of web design, what you don’t see can hurt you. Worse, it can damage your brand reputation, bottom line, or both. Specifically I’m talking about images. Images…

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Lazy Loading for Optimal Performance

Who doesn’t love some striking imagery to drive your point home? Whether you’re selling a product or service, trying to communicate complex ideas, or simply captivate the emotions of your…

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Selecting the Best Format for Image Content

When it comes to adding images to a website, most developers have several formats to choose from – JPEG, JPEG-XR, PNG, WebP and GIF to name a few. But determining…

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Avoiding Generation Loss with Web Images

Everyone knows what happens if you make a photocopy of a photocopy: The quality deteriorates with each subsequent copy. This phenomenon is called “generation loss.” In theory, digital images shouldn’t…

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Auto Tagging: The Key to Streamlined Digital Asset Management

If your company has an enormous library of digital assets, finding a specific image for a new web project or targeted email campaign can be like trying to locate that…

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How to Optimize Image Delivery Efficiently and Cost Effectively

Part one of this series examined mistakes you may be making when handling images, and the steps you can take to remedy them. In this article, you’ll learn about common…

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How to Optimize Images on Websites to Improve Performance and UX