Category Archives

Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

How To Write A Homepage That Helps You Sell

How To Write A Homepage That Helps You Sell

Marketing

In the first post of this series I talked about “politely useless” content-stuff that’s not bad, exactly, but sure as heck not good either. I hate that kind of content,…

Are You Making This “Dangerous” Web Content Mistake?

Are You Making This “Dangerous” Web Content Mistake?

Marketing

In my work as a website writer, I get to see a lot of web content – some of it good, some of it bad. Good content instantly connects with…

Branding Lessons from the Modern Marketing Era

Branding Lessons from the Modern Marketing Era

Marketing

The history of design is deep and long, but the field of graphic design is a much more recent phenomenon. Sure, there was art, design, and illustration in centuries past,…

The Business Impact of the Mobile Web’s Phenomenal Growth

The Business Impact of the Mobile Web’s Phenomenal Growth

Marketing

At the end of 2014, it became official: comScore reported that 60% of all online activities are now done using mobile devices by people across the planet. The stats are…

Are Newsletters On Their Way Out?

Are Newsletters On Their Way Out?

Marketing

Where I work, we send out newsletters once a month and are just beginning to review all our digital and traditional communication channels. I felt that newsletters were no longer…

The Future of Email Marketing & Newsletter Designs

The Future of Email Marketing & Newsletter Designs

Marketing / Web Design

Where has modern email marketing advanced into now in Q4 2012? In this article I’d like to look over some unique trends in current email marketing newsletters and see what…

So, Your Post Went Viral, What Now?

So, Your Post Went Viral, What Now?

Marketing

Every now and then you might find that pot of gold, that magic moment when one of your pages goes viral. That amazing moment when you are the top of…

How Developers can Take Advantage of Social Media

How Developers can Take Advantage of Social Media

Marketing

Working in web development has a much different feel than graphics design. The work is more task-oriented and requires a higher level of concentration and detail, not to mention bug…

Where Should I Really be Sharing Content?

Where Should I Really be Sharing Content?

Marketing
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