Category Archives

Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

A Realistic Look at Social Media Marketing in 2017

A Realistic Look at Social Media Marketing in 2017

Marketing

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social media – nor do…

Multichannel Marketing 101: What Is It and Why You Need It

Multichannel Marketing 101: What Is It and Why You Need It

Marketing

Our means of doing marketing has come a long way. Today, there are plenty of different approaches marketers can use when it comes to advancing their products or service. Emerging…

Tips on Writing a Services Page that Sells

Tips on Writing a Services Page that Sells

Marketing / Web Design

Your Services page can be just… well, a list of services. Or it can help you reassure buyers who are close to hiring you to do their website – becoming…

How To Write A Homepage That Helps You Sell

How To Write A Homepage That Helps You Sell

Marketing

In the first post of this series I talked about “politely useless” content-stuff that’s not bad, exactly, but sure as heck not good either. I hate that kind of content,…

Are You Making This “Dangerous” Web Content Mistake?

Are You Making This “Dangerous” Web Content Mistake?

Marketing

In my work as a website writer, I get to see a lot of web content – some of it good, some of it bad. Good content instantly connects with…

Branding Lessons from the Modern Marketing Era

Branding Lessons from the Modern Marketing Era

Marketing

The history of design is deep and long, but the field of graphic design is a much more recent phenomenon. Sure, there was art, design, and illustration in centuries past,…

The Business Impact of the Mobile Web’s Phenomenal Growth

The Business Impact of the Mobile Web’s Phenomenal Growth

Marketing

At the end of 2014, it became official: comScore reported that 60% of all online activities are now done using mobile devices by people across the planet. The stats are…

Insider’s Tips for Better Content Writing

Insider’s Tips for Better Content Writing

Marketing

It doesn’t matter whether you are a blogger, freelance writer, professional writer, or a student; you can always benefit by elevating your content writing skills. The quality of your content…

15 Powerful Social Media Tips

15 Powerful Social Media Tips

Marketing

Social media is ever-changing and ever-growing. Of course, this is true of the internet in general, but even more so when talking about social media. Facebook, Google+, Twitter and countless…

The Future of Email Marketing & Newsletter Designs

The Future of Email Marketing & Newsletter Designs

Marketing / Web Design

Where has modern email marketing advanced into now in Q4 2012? In this article I’d like to look over some unique trends in current email marketing newsletters and see what…

So, Your Post Went Viral, What Now?

So, Your Post Went Viral, What Now?

Marketing

Every now and then you might find that pot of gold, that magic moment when one of your pages goes viral. That amazing moment when you are the top of…

How Developers can Take Advantage of Social Media

How Developers can Take Advantage of Social Media

Marketing
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