Category Archives

Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

A Social Selling Startup Guide for Teams and Companies

A Social Selling Startup Guide for Teams and Companies

Marketing

There are few people who enjoy making an unsolicited promotion. Who wants to annoy others and possibly damage future sales chances? But for many, when the ads stop pulling in…

The Difference Between User Experience and Conversion Rate Optimization

The Difference Between User Experience and Conversion Rate Optimization

Marketing / UX Design

When designing websites – two crucial things to understand are how to make the website easy to navigate, and the other is helping guide users to the main action you…

Web Design Tips to Help You Sell Services Online

Web Design Tips to Help You Sell Services Online

Marketing / Web Design

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the…

Pitch the Promised Land – Designing Your Company Story

Pitch the Promised Land – Designing Your Company Story

Marketing

It is important to stay on top of all of the emerging marketing trends and technology-driven tactics as best you can. But, you also have to realize that many of…

A Realistic Look at Social Media Marketing in 2017

A Realistic Look at Social Media Marketing in 2017

Marketing

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social media – nor do…

Multichannel Marketing 101: What Is It and Why You Need It

Multichannel Marketing 101: What Is It and Why You Need It

Marketing

Our means of doing marketing has come a long way. Today, there are plenty of different approaches marketers can use when it comes to advancing their products or service. Emerging…

What Direct Response Marketers Can Teach You About Designing Pages That Sell

What Direct Response Marketers Can Teach You About Designing Pages That Sell

Marketing

Direct mail marketers – and increasingly, designers – live and die by results. If the design is beautiful, but doesn’t sell – it’s scrapped. If the copy’s clever, but doesn’t…

Does Your Portfolio Give Clients What They (Really) Want?

Does Your Portfolio Give Clients What They (Really) Want?

Marketing / Web Design

Hands up… Who loves their portfolio? If you’re like most designers, your arm is high in the air. After all, your portfolio represents your best work — and it probably…

Tips on Writing a Services Page that Sells

Tips on Writing a Services Page that Sells

Marketing / Web Design

Your Services page can be just… well, a list of services. Or it can help you reassure buyers who are close to hiring you to do their website – becoming…

Five Steps to an About Page That Sells

Five Steps to an About Page That Sells

Marketing

I’ve seen a lot of bad designers’ and developers’ websites in my work as a writer, but very few good ones. That goes double for About pages – and here’s why.

How To Write A Homepage That Helps You Sell

How To Write A Homepage That Helps You Sell

Marketing

In the first post of this series I talked about “politely useless” content-stuff that’s not bad, exactly, but sure as heck not good either. I hate that kind of content,…

Are You Making This “Dangerous” Web Content Mistake?

Are You Making This “Dangerous” Web Content Mistake?

Marketing
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