Category Archives

Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

The Difference Between User Experience and Conversion Rate Optimization

The Difference Between User Experience and Conversion Rate Optimization

When designing websites – two crucial things to understand are how to make the website easy to navigate, and the other is helping guide users to the main action you…

Three Facebook Ad Tips That’ll Help You Increase Conversions

Three Facebook Ad Tips That’ll Help You Increase Conversions

If you’ve spent any time on a marketing or design blog lately (other than this one), you’ve probably noticed a lot of buzz around Facebook advertising. Something like, “10 Ways…

Web Design Tips to Help You Sell Services Online

Web Design Tips to Help You Sell Services Online

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the…

Pitch the Promised Land – Designing Your Company Story

Pitch the Promised Land – Designing Your Company Story

It is important to stay on top of all of the emerging marketing trends and technology-driven tactics as best you can. But, you also have to realize that many of…

A Realistic Look at Social Media Marketing in 2017

A Realistic Look at Social Media Marketing in 2017

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social media – nor do…

Should You Be Using Snapchat in Your Digital Marketing Campaign?

Should You Be Using Snapchat in Your Digital Marketing Campaign?

The days of Facebook and Twitter as the dominant social media powers are over. Today, there are several social media networks, each with unique niches and trends. While it may…

Multichannel Marketing 101: What Is It and Why You Need It

Multichannel Marketing 101: What Is It and Why You Need It

Our means of doing marketing has come a long way. Today, there are plenty of different approaches marketers can use when it comes to advancing their products or service. Emerging…

What Direct Response Marketers Can Teach You About Designing Pages That Sell

What Direct Response Marketers Can Teach You About Designing Pages That Sell

Direct mail marketers – and increasingly, designers – live and die by results. If the design is beautiful, but doesn’t sell – it’s scrapped. If the copy’s clever, but doesn’t…

Does Your Portfolio Give Clients What They (Really) Want?

Does Your Portfolio Give Clients What They (Really) Want?

Hands up… Who loves their portfolio? If you’re like most designers, your arm is high in the air. After all, your portfolio represents your best work — and it probably…

Tips on Writing a Services Page that Sells

Tips on Writing a Services Page that Sells

Your Services page can be just… well, a list of services. Or it can help you reassure buyers who are close to hiring you to do their website – becoming…

Five Steps to an About Page That Sells

Five Steps to an About Page That Sells

I’ve seen a lot of bad designers’ and developers’ websites in my work as a writer, but very few good ones. That goes double for About pages – and here’s why.

How To Write A Homepage That Helps You Sell

How To Write A Homepage That Helps You Sell