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Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

Three Facebook Ad Tips That’ll Help You Increase Conversions

Three Facebook Ad Tips That’ll Help You Increase Conversions

If you’ve spent any time on a marketing or design blog lately (other than this one), you’ve probably noticed a lot of buzz around Facebook advertising. Something like, “10 Ways…

Web Design Tips to Help You Sell Services Online

Web Design Tips to Help You Sell Services Online

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the…

Top 50 Free Icon Sets for Web Designers

Top 50 Free Icon Sets for Web Designers

We have curated the 50 best free icon and glyph sets for you, covering the currently most popular web design trends, styles and niches.

Pitch the Promised Land – Designing Your Company Story

Pitch the Promised Land – Designing Your Company Story

It is important to stay on top of all of the emerging marketing trends and technology-driven tactics as best you can. But, you also have to realize that many of…

A Realistic Look at Social Media Marketing in 2017

A Realistic Look at Social Media Marketing in 2017

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social media – nor do…

Should You Be Using Snapchat in Your Digital Marketing Campaign?

Should You Be Using Snapchat in Your Digital Marketing Campaign?

The days of Facebook and Twitter as the dominant social media powers are over. Today, there are several social media networks, each with unique niches and trends. While it may…

Building and Growing Your Freelance Web Design Personal Brand

Building and Growing Your Freelance Web Design Personal Brand

As a freelance web designer, you are well aware of the strong competition out there. There is a large number of professionals offering the same kind of services that you…

Multichannel Marketing 101: What Is It and Why You Need It

Multichannel Marketing 101: What Is It and Why You Need It

Our means of doing marketing has come a long way. Today, there are plenty of different approaches marketers can use when it comes to advancing their products or service. Emerging…

Successfully Launching Your Startup’s Marketing Campaign on a Budget

Successfully Launching Your Startup’s Marketing Campaign on a Budget

You have a great product. You have a fantastic team. Now let the world know and begin monetizing. What is the biggest problem? Budget. With an ever-increasing number of startups,…

Why Fonts Matter To Your Brand

Why Fonts Matter To Your Brand

Without realizing it, we’re constantly being bombarded by advertising. Shop fronts, billboards, magazines and online ads are everywhere we look. With our modern world being so ad-drenched, how does a…

What Direct Response Marketers Can Teach You About Designing Pages That Sell

What Direct Response Marketers Can Teach You About Designing Pages That Sell

Direct mail marketers – and increasingly, designers – live and die by results. If the design is beautiful, but doesn’t sell – it’s scrapped. If the copy’s clever, but doesn’t…

Does Your Portfolio Give Clients What They (Really) Want?

Does Your Portfolio Give Clients What They (Really) Want?