Category Archives

Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

Creating Content That Sells

Creating Content That Sells

Marketing

Content is the most essential aspect on web, as it is for offline magazines and newspapers. It doesn’t matter what kind of website you own, it should carry content. Content…

The Grumpy Designer: Annoying Web Design Marketing Tactics

The Grumpy Designer: Annoying Web Design Marketing Tactics

Marketing

Since the dawn of commerce, marketing has been a part of our world. Whether it was getting three figs for the price of two at the bazaar or saving a…

Some Easy Methods for Marketing Your Design Business

Some Easy Methods for Marketing Your Design Business

Freelance / Marketing

Up until now, your new design business has been like a well-kept secret. Your friends and family know that you’ve put your talents on the market, but not many other…

The Complete Guide to Prioritized Navigation

The Complete Guide to Prioritized Navigation

Marketing / UX Design

Implementing prioritized navigation to guide users effectively through your website, enhancing usability.

How to Optimize the UX of Your Email Marketing Campaigns

How to Optimize the UX of Your Email Marketing Campaigns

Marketing / UX Design

Integrating UX design principles into email marketing strategies for more engaging and effective campaigns.

Why Influencers Should be Part of Your Social Media Marketing

Why Influencers Should be Part of Your Social Media Marketing

Marketing

Social media platforms such as Facebook, Twitter, YouTube, and Instagram have become virtually ubiquitous in today’s culture, and it’s more important than ever for businesses to consider them essential components…

A Social Selling Startup Guide for Teams and Companies

A Social Selling Startup Guide for Teams and Companies

Marketing

There are few people who enjoy making an unsolicited promotion. Who wants to annoy others and possibly damage future sales chances? But for many, when the ads stop pulling in…

The Difference Between User Experience and Conversion Rate Optimization

The Difference Between User Experience and Conversion Rate Optimization

Marketing / UX Design

When designing websites – two crucial things to understand are how to make the website easy to navigate, and the other is helping guide users to the main action you…

Three Facebook Ad Tips That’ll Help You Increase Conversions

Three Facebook Ad Tips That’ll Help You Increase Conversions

Marketing

If you’ve spent any time on a marketing or design blog lately (other than this one), you’ve probably noticed a lot of buzz around Facebook advertising. Something like, “10 Ways…

Web Design Tips to Help You Sell Services Online

Web Design Tips to Help You Sell Services Online

Marketing / Web Design

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the…

Pitch the Promised Land – Designing Your Company Story

Pitch the Promised Land – Designing Your Company Story

Marketing

It is important to stay on top of all of the emerging marketing trends and technology-driven tactics as best you can. But, you also have to realize that many of…

A Realistic Look at Social Media Marketing in 2017

A Realistic Look at Social Media Marketing in 2017

Marketing

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social media – nor do…

Should You Be Using Snapchat in Your Digital Marketing Campaign?

Should You Be Using Snapchat in Your Digital Marketing Campaign?

Marketing

The days of Facebook and Twitter as the dominant social media powers are over. Today, there are several social media networks, each with unique niches and trends. While it may…

Multichannel Marketing 101: What Is It and Why You Need It

Multichannel Marketing 101: What Is It and Why You Need It

Marketing

Our means of doing marketing has come a long way. Today, there are plenty of different approaches marketers can use when it comes to advancing their products or service. Emerging…

What Direct Response Marketers Can Teach You About Designing Pages That Sell

What Direct Response Marketers Can Teach You About Designing Pages That Sell

Marketing

Direct mail marketers – and increasingly, designers – live and die by results. If the design is beautiful, but doesn’t sell – it’s scrapped. If the copy’s clever, but doesn’t…

Does Your Portfolio Give Clients What They (Really) Want?

Does Your Portfolio Give Clients What They (Really) Want?

Marketing / Web Design

Hands up… Who loves their portfolio? If you’re like most designers, your arm is high in the air. After all, your portfolio represents your best work — and it probably…

Tips on Writing a Services Page that Sells

Tips on Writing a Services Page that Sells

Marketing / Web Design

Your Services page can be just… well, a list of services. Or it can help you reassure buyers who are close to hiring you to do their website – becoming…

Five Steps to an About Page That Sells

Five Steps to an About Page That Sells

Marketing
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