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Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

Are You Making This “Dangerous” Web Content Mistake?

Are You Making This “Dangerous” Web Content Mistake?

In my work as a website writer, I get to see a lot of web content – some of it good, some of it bad. Good content instantly connects with…

Branding Lessons from the Modern Marketing Era

Branding Lessons from the Modern Marketing Era

The history of design is deep and long, but the field of graphic design is a much more recent phenomenon. Sure, there was art, design, and illustration in centuries past,…

The Business Impact of the Mobile Web’s Phenomenal Growth

The Business Impact of the Mobile Web’s Phenomenal Growth

At the end of 2014, it became official: comScore reported that 60% of all online activities are now done using mobile devices by people across the planet. The stats are…

Are Newsletters On Their Way Out?

Are Newsletters On Their Way Out?

Where I work we send out newsletters once a month and are just beginning to review all our digital and traditional communication channels. For me, I felt that newsletters are…

The Future of Email Marketing & Newsletter Designs

The Future of Email Marketing & Newsletter Designs

Where has modern email marketing advanced into now in Q4 2012? In this article I’d like to look over some unique trends in current email marketing newsletters and see what…

So, Your Post Went Viral, What Now?

So, Your Post Went Viral, What Now?

Every now and then you might find that pot of gold, that magic moment when one of your pages goes viral. That amazing moment when you are the top of…

How Developers can Take Advantage of Social Media

How Developers can Take Advantage of Social Media

Working in the field of web development has a much different feel than graphics design. The work is more task-oriented and requires a higher level of concentration and detail. Not…

Where Should I Really be Sharing Content?

Where Should I Really be Sharing Content?