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Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

Tips on Writing a Services Page that Sells

Tips on Writing a Services Page that Sells

Your Services page can be just… well, a list of services. Or it can help you reassure buyers who are close to hiring you to do their website – becoming…

Five Steps to an About Page That Sells

Five Steps to an About Page That Sells

I’ve seen a lot of bad designers’ and developers’ websites in my work as a writer, but very few good ones. That goes double for About pages – and here’s why.

Top 50 Free Icon Sets for Web Designers

Top 50 Free Icon Sets for Web Designers

We have curated the 50 best free icon and glyph sets for you, covering the currently most popular web design trends, styles and niches.

How To Write A Homepage That Helps You Sell

How To Write A Homepage That Helps You Sell

In the first post of this series I talked about “politely useless” content-stuff that’s not bad, exactly, but sure as heck not good either. I hate that kind of content,…

Are You Making This “Dangerous” Web Content Mistake?

Are You Making This “Dangerous” Web Content Mistake?

In my work as a website writer, I get to see a lot of web content – some of it good, some of it bad. Good content instantly connects with…

Branding Lessons from the Modern Marketing Era

Branding Lessons from the Modern Marketing Era

The history of design is deep and long, but the field of graphic design is a much more recent phenomenon. Sure, there was art, design, and illustration in centuries past,…

10 Tips For Successfully Marketing iOS Apps

10 Tips For Successfully Marketing iOS Apps

If you’ve just finished developing, let’s talk about the next step, marketing iOS apps in order to get sales in the App Store. Following these steps won’t guarantee a blockbuster…

The Business Impact of the Mobile Web’s Phenomenal Growth

The Business Impact of the Mobile Web’s Phenomenal Growth

At the end of 2014, it became official: comScore reported that 60% of all online activities are now done using mobile devices by people across the planet. The stats are…

Email Massacre – Preventing the Mass Deletion of Email Marketing Messages

Email Massacre – Preventing the Mass Deletion of Email Marketing Messages

You’ve seen the statistics about emails being opened on mobile devices and you are scared. If you are not worried then you should be. You see people opening their emails…

Are Newsletters On Their Way Out?

Are Newsletters On Their Way Out?

Where I work we send out newsletters once a month and are just beginning to review all our digital and traditional communication channels. For me, I felt that newsletters are…

The Future of Email Marketing and Newsletter Designs

The Future of Email Marketing and Newsletter Designs