Category Archives

Marketing

Whether it be for promoting a side project you’ve just launched or for attracting new clients, all freelance designers will benefit from having a better understanding of the basics of marketing.

Are You Making This “Dangerous” Web Content Mistake?

Are You Making This “Dangerous” Web Content Mistake?

In my work as a website writer, I get to see a lot of web content – some of it good, some of it bad. Good content instantly connects with…

Branding Lessons from the Modern Marketing Era

Branding Lessons from the Modern Marketing Era

The history of design is deep and long, but the field of graphic design is a much more recent phenomenon. Sure, there was art, design, and illustration in centuries past,…

10 Tips For Successfully Marketing iOS Apps

10 Tips For Successfully Marketing iOS Apps

If you’ve just finished developing, let’s talk about the next step, marketing iOS apps in order to get sales in the App Store. Following these steps won’t guarantee a blockbuster…

The Business Impact of the Mobile Web’s Phenomenal Growth

The Business Impact of the Mobile Web’s Phenomenal Growth

At the end of 2014, it became official: comScore reported that 60% of all online activities are now done using mobile devices by people across the planet. The stats are…

Email Massacre – Preventing the Mass Deletion of Email Marketing Messages

Email Massacre – Preventing the Mass Deletion of Email Marketing Messages

You’ve seen the statistics about emails being opened on mobile devices and you are scared. If you are not worried then you should be. You see people opening their emails…

Are Newsletters On Their Way Out?

Are Newsletters On Their Way Out?

Where I work we send out newsletters once a month and are just beginning to review all our digital and traditional communication channels. For me, I felt that newsletters are…

The Future of Email Marketing and Newsletter Designs

The Future of Email Marketing and Newsletter Designs