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User Feedback in UX

Think about that reassuring vibration that occurs after you flip your iPhone’s ringer switch to “off” – so you know the action you intended took place successfully. What about the…

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Why Choose Ruby?

“The goal of Ruby is to make programmers happy.” ~ Yukihiro Matsumoto Anyone who wants to create their own application faces the challenge to select a programming language. The choice…

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5 Reasons Why UX Design is Not Cheap

Over the past 10 years, the growth of technology has rapidly accelerated, allowing for advancements across the design industry, which has evolved into a more complex and sophisticated arena. During…

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Why Fonts Matter To Your Brand

Without realizing it, we’re constantly being bombarded by advertising. Shop fronts, billboards, magazines and online ads are everywhere we look. With our modern world being so ad-drenched, how does a…