Smaller eCommerce sites have the luxury of not having to follow the pre-defined design styles that many larger corporate stores tend to use. They really don’t need to have a content-heavy landing page, a mega-menu with hundreds of categories, or even a section for suggested or alternative products.

All smaller eCommerce stores need for their prized products is a great designer that will build a simple and modern site around those items. Of course, a buy-it-now button would be helpful as well. Not much more is needed. Shopping really does not have to be complicated.

Many smaller stores still have the notion that they need to look like one of the big boys. That really is not case as we prove with these 50 beautifully designed eCommerce sites below:

Hard Graft

Saturdays Surf NYC

Optimo Hats

United Pixelworkers

Lemon & Mint

The Goodhood Store

Wootten

OWL Shop

Rachel Gant Jewelry

Steven Alan Optical

X-Doria

F A L V É

Budnitz Bicycles

Aria

BOLDKING

Ermenegildo Zegna

Emmanuelle.d

AÃRK Collective

Eden

Anthonij Rupert Wines

B&O PLAY

Kershaw Knives

Nixon Watches

Eastworks Leather Company

Harry's – Great Shave

Dolbeau

Satorisan

The Hub Coffee & Bicycles

Hommard Cashmere Sweaters

noodoll

Noon Solar

Emporium Pies

VANMOOF 10

NiftyThrifty

Bornshoes

Kubxlab

BonLook

Cappellos

Tatchies

Le Coq Sportif

Lois Jeans

Discover Bagigia

Wantful

ECC Lighting & Furniture

Awesome Tees

IWC Schaffhausen

Oak Street Bootmakers

Shwood

Ada Blackjack Shop