Microinteractions, those tiny details revealed when someone hovers or clicks on an item, is key to a successful user experience. They provide a hint as to what a specific design element does, thus making it more intuitive.
These little gems are especially important on eCommerce websites. We can use them to reinforce user actions and remove any chance of confusion. When done right, they fit seamlessly into a design.
Animated SVG Icons by Joni Trythall
Icons are used on all manner of websites but have particular importance for eCommerce.
This set of animated SVG animated icons can serve as confirmation for adding products to a cart, wish list, and more. Even better is that each icon has three variations to choose from.
Rolling Shopping Cart by Aaron Iker
The simplicity of this animated button is wonderful. One click and a shopping cart icon rolls in and “fills up” with color. There’s a lot of movement, yet it doesn’t feel the least bit overwhelming. It would fit in with virtually any type of online store.
Add a Product with Text Confirmation by Lance Jernigan
Fans of Google’s Material Design will want to check out this snippet. The look adheres to the design language, while the microinteraction is slick and informative.
Clicking the “Add To Cart” button results in a spinning loader graphic. From there, a text confirmation ensures that shoppers will know that their item has been successfully added.
Docking Product Image by Filip Danisko
Looking for a unique microinteraction? This snippet sends a product thumbnail image to a sidebar dock when a user adds it to their cart. And it’s not just for show. Hover on the thumbnail and you can easily remove the product as well.
Multi-Step Cart Process by Marcus Forsberg
Here’s an example that treats eCommerce as a step-by-step process. Adding a product to your cart brings up an attractive quantity UI. Select the amount you want, click on “GO,” and the fun really begins.
A visual confirmation appears, then floats over to the cart icon on the upper right of the screen. The overall functionality is great, and the animation successfully ties it all together.
Going to Checkout by Richik SC
This animated checkout button sends users onto the next step in style. It utilizes a simple CSS animation to confirm their choice and show that the redirection is underway.
Simple Add to Cart Button by Rune Sejer Hoffmann
Simplicity is the name of the game here. Add a product to the cart, and you’ll see a quick change in both the button background color and adjacent icon. This one gets the job done nicely and without any unnecessary theatrics.
Add and Remove Items by Amirtha Shankari
Here’s a snippet that focuses on the shopping cart icon itself. Adding a product unleashes an animated box icon. It ricochets off the cart as if it were a basketball hoop.
Remove an item and just the opposite happens. While it would be great to see some microinteractions on the buttons themselves, the cart effects are brilliant.
Improving eCommerce through Microinteractions
When it comes to improving the user experience of your online store, microinteractions are a great feature to consider. They’re an easy means to make an instant impact. And, because they often rely on CSS, you don’t have to sacrifice performance.
The snippets above demonstrate how even small enhancements make for a more intuitive UI. Want to go further? Check out our CodePen collection for more fantastic ideas.
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