An area that has seen a good bit of experimentation recently is utilizing CSS to fully design or enhance artwork. For example, designers have tried their hand at recreating popular characters with impressive results.
Similarly, we’re also seeing some very interesting logos created with CSS, along with copious amounts of JS and SVG thrown in for good measure. Together they offer a degree of flexibility that other formats do not.
This anime.js logo animation uses a combo of CSS and (of course) JS to create a colorful and dynamic animated logo. Not only is there a cool intro animation, but subsequent clicks on the logo release more fireworks. It’s kind of addictive.
Scaling With Ease
One interesting advantage of using CSS for your logo is the ability to scale to match any size – much like a SVG file. The example logo below for Shop Talk shows off the pixel perfect scaling of CSS, right alongside a PNG that can’t quite keep up.
This example has been around for a little while, but it’s still beautiful. The scripted text of the logo is revealed as if it were being handwritten across the screen. It’s simple but effective.
Open and Close
While this white logo looks fabulous on the multicolored background, the real gem here is the play/reverse functionality that was built in. Hitting “play” will make the logo appear via a slick animation, while reverse (you guessed it) does the whole process backwards. This could be useful in situations where, for example, you want to signify the closing of an element.
Here’s a faithful rendition of the Chrome logo, done with pure CSS and in a single HTML element. It really shows how much can be accomplished with CSS in terms of creating a seamless look and complicated shapes. The spinning hover effect is also a nice touch.
In the Spotlight
Hovering on either of the logos in this pen will give a “spotlight” effect on the immediate area of your cursor. It adds an element of cool and encourages interaction.
Unique Drawing Effect
This example is outstanding on a couple of levels. First, the animation that takes the logo from a sort-of technical drawing through to a finished product is fun to watch. Second, the subtly animated gradient background adds a perfect complement to the entire scene.
Minimal, Yet Fun
Okay, minimal and fun don’t usually get mentioned together. But in this case – it fits. This simple logo with a rainbow of animated blocks in the background adds personality to something that would otherwise be quite plain.
Subtly Telling a Story
Animation is one of the big fads in logos, but sometimes it can be a bit too much. What makes this example so great is that the opening book animation is complimentary of the brand without overdoing it.
Logos Can Do More